LATEST – Page 324
-
News briefs
Columbia Sportswear has revealed that it has signed a broad...
Columbia Sportswear has revealed that it has signed a broad apparel licensing partnership with the Dallas Cowboys, a professional American football franchise of the National Football League (NFL). Columbia will provide Cowboys-branded sportswear, outerwear and accessories for men, women and kids. The deal, which extends through early 2018, marks Columbia's ...
-
Short stops
Rossignol is launching its first after-ski boot for the winter...
Rossignol is launching its first after-ski boot for the winter 2014/15 season, developed in a very elegant version by its research and development laboratory in Montebelluna
-
Short stops
Craft is putting out its first line of fitness clothing...
Craft is putting out its first line of fitness clothing for the next spring/summer season
-
Short stops
Oakley is launching a new edition of its legendary M...
Oakley is launching a new edition of its legendary M Frame from the ‘nineties, called M2, in a more durable and lightweight material
-
News briefs
Adidas invited end consumers to participate in the planning of...
Adidas invited end consumers to participate in the planning of the fashion show for its Neo label of apparel, shoes and accessories, held on Sept. 3 in New York, where it presented the new autumn/winter collection of the brand. Selena Gomez, an American artist and vocalist, presented the campaign, which ...
-
News briefs
Reebok organized a special contest during the Swedish Tough Viking...
Reebok organized a special contest during the Swedish Tough Viking obstacle race in Stockholm on Aug. 30. In collaboration with The Viral Company, it offered a one-year subscription to Crossfit worth 40,000 Swedish kronor (€4,358.73-$5,625.58) to the person who would accept to get the largest tattoo of Reebok's Delta logo on ...
-
News briefs
Asics is the new title sponsor of two Neon Run...
Asics is the new title sponsor of two Neon Run U.K. events set to take place in October in Leeds and Sunderland, respectively on Oct. 18 and Oct. 25. As part of the deal, besides being the naming rights sponsor, Asics will be the exclusive footwear and technical apparel category ...
-
News briefs
Uvex was honored with the Corporate Design Award 2014 by...
Uvex was honored with the Corporate Design Award 2014 by Awards Unlimited for the re-launch of its corporate design at the beginning of this year. Uvex' new corporate design was developed by the agency Tom Leifer Design in Hamburg. The re-launch also included a refined logo. For the first time ...
-
News briefs
A Norwegian sportswear company, Skogstad Sport, has become an official...
A Norwegian sportswear company, Skogstad Sport, has become an official sponsor of the Cardiff football club in the U.K. The elements of the sponsorship deal include marketing opportunities at Cardiff City's new stadium such as posting the company's logo behind the Norwegian manager of the British team, Ole Gunnar Solskjaer, ...
-
News briefs
FootBalance has signed an agreement to become an official partner...
FootBalance has signed an agreement to become an official partner of the Finnish National Basketball Team, which was very successful in last year's European Basketball Championships, supplying custom-made footbeds for its members. To celebrate this partnership, FootBalance has released special footbeds from its Susijengi collection that are going to be ...
-
News briefs
Taylor Grey, the British fashion and lifestyle brand specializing in...
Taylor Grey, the British fashion and lifestyle brand specializing in golf apparel, will be the official clothing partner of the 10th Golf Show, scheduled to be held in the Glow events area at Bluewater, Kent on Nov. 14-16. The show's personnel will wear Taylor Grey garments and the brand will ...
-
News briefs
The recently rebranded Macron Stadium, home to English Football League...
The recently rebranded Macron Stadium, home to English Football League Championship club Bolton Wanderers, was officially inaugurated in a ceremony on Aug. 1, followed by the first official match under the new name, between the Bolton Wanderers and BV Vitesse, on Aug. 4. Bolton is a metropolitan borough in the ...
-
News briefs
Skins has announced a partnership with Tecnu Adventure Racing, a...
Skins has announced a partnership with Tecnu Adventure Racing, a multisport adventure racing team in North America. Skins is providing the team with an assortment of compression wear including A400 Compression Long Tights, A200 Compression Long Tights, RY400 Compression Long Tights for Recovery and the Unisex Compression Calf Tights MX. ...
-
News briefs
Jack Wolfskin launched a new advertising campaign for end consumers...
Jack Wolfskin launched a new advertising campaign for end consumers in Germany, Austria and Switzerland on Aug. 18. The campaign includes a TV spot, which has been available on the campaign's website, draussen-ist-ueberall.com, since Aug. 18 and which was aired for the first time on TV on Aug. 25. Together ...
-
News briefs
Primaloft is launching a completely redesigned website, at www.primaloft.com, as...
Primaloft is launching a completely redesigned website, at www.primaloft.com, as part of a change in branding the company announced in January this year. Along with new brand visuals, the website features multiple platforms dedicated to educating the consumer about all aspects of the company. The “Performance Guide” includes, among other ...
-
Short stops
Puma has announced an extension of its long-standing sponsorship of...
Puma has announced an extension of its long-standing sponsorship of the Czech Football Federation, which dates back to 1995, “until the next decade”
-
Short stops
Milos Raonic, the 23-year-old Canadian who has become one of...
Milos Raonic, the 23-year-old Canadian who has become one of the ten best tennis champions in the world, is going to act as a testimonial for Canada Goose
-
Short stops
Volcom has launched a new promotional video to highlight its...
Volcom has launched a new promotional video to highlight its new slogan, “True to This”
-
Short stops
Adidas has signed up a frequently filmed Canadian snowboard champion,...
Adidas has signed up a frequently filmed Canadian snowboard champion, Louif Paradis, to help promote its snowboard clothing line, first launched in the winter 2013 season
-
Short stops
Smith Optics has struck a marketing partnership with Vail Resorts...
Smith Optics has struck a marketing partnership with Vail Resorts in the U.S. to be the exclusive eyewear and helmet supplier to the personnel in its resorts and lodgings
