LATEST – Page 332
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News briefs
Carl Zeiss Vision Sunlens has launched a special polycarbonate lens...
Carl Zeiss Vision Sunlens has launched a special polycarbonate lens for ski goggles engineered to soften the shock of passing from bright sun on snow to zones of shadow. The lens consequently improves vision in the shadow. The same technology is adapted to sunglasses used for driving. The company is ...
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News briefs
The North Face is reportedly testing artificial intelligence by IBM...
The North Face is reportedly testing artificial intelligence by IBM Watson in its online shop. Through its new software, the website helps to reply to questions regarding the most suitable gear for a winter expedition, for example. It proposes various types of sleeping bags based on the opinions expressed by ...
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News briefs
Sergio Tacchini is launching a new marketing campaign in cooperation...
Sergio Tacchini is launching a new marketing campaign in cooperation with the Sunny Milano agency. One of the visuals features the tennisman Tommy Robredo jumping in the area and the script “Dress the Passion.” The other visual, with the script “Dress the Italian Style,” show a couple of youngsters riding ...
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News briefs
Intersport Sverige has become a sponsor of the Swedish Ice...
Intersport Sverige has become a sponsor of the Swedish Ice Hockey Association, saying that the aim of the cooperation is to make it easier for parents to find the right equipment at the right prices for their children. The sports federation already has a close collaboration with Reebok CCM Hockey. ...
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News briefs
Reebok is partening with Club Med Gym, which has the...
Reebok is partening with Club Med Gym, which has the largest network of fitness clubs in Paris. Starting in April, Club Med Gym will be renamed CMG Sports Club and its 22 trainers will start dressing in Reebok. The brand and Club Med Gym are currently in the process of ...
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News briefs
Umbro will be the new sponsor, taking the place of...
Umbro will be the new sponsor, taking the place of Italy's Erreà, of FC Nantes, a major French football club that returned to the first division of the French Football League this season. The new deal is for the next four seasons, starting in 2014/15. Umbro's French licensee, Noël, will release ...
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News briefs
Macron will replace Nike as the new technical kit partner...
Macron will replace Nike as the new technical kit partner of BV Vitesse, the Dutch football club from Arnhem. The Italian firm and the club have signed a five-year agreement starting next season. It is the biggest partnership deal ever signed by Vitesse. The new jerseys, which will be presented ...
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News briefs
Nike has announced a long-term partnership agreement with US Youth...
Nike has announced a long-term partnership agreement with US Youth Soccer, the largest youth sports organization in the U.S. The deal will guarantee the sporting goods brand a presence at all major US Youth Soccer events including the US Youth Soccer National Championship Series, the US Youth Soccer National League, ...
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News briefs
Abacus Sportswear has become an official licensee of the 2014...
Abacus Sportswear has become an official licensee of the 2014 Ryder Cup. For the 40th edition of the legendary golf event, which will take place at The Gleneagles Hotel in Perthshire, Scotland on Sept. 23-28, the Swedish brand will produce an exclusive collection consisting of stretch waterproofs, wind jackets, fleeces ...
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Adidas is replacing Legea as sponsor of the national football...
Adidas is replacing Legea as sponsor of the national football team of Bosnia-Herzegovina
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Adidas is ending its sponsorship of the Stocke City football...
Adidas is ending its sponsorship of the Stocke City football team in England
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Head has signed up a 21-year-old Australian tennis player, Bernd...
Head has signed up a 21-year-old Australian tennis player, Bernd Tomic, and extended ist sponsorship agreement with the 26-year-old Maria Sharapova through 2016
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Ecco has signed up a 27-year-old American PGA Tour rookie,...
Ecco has signed up a 27-year-old American PGA Tour rookie, Will Wilcox
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News briefs
Columbia Sportswear said that by raising over $123,000 in 2013...
Columbia Sportswear said that by raising over $123,000 in 2013 alone, its overall donation from its Tested Tough in Pink Collection exceeded $1 million. Since 2007 the U.S.-based outdoor company, in collaboration with participating retailers, has helped the National Breast Cancer Foundation (NBCF) provide thousands of free mammograms and early ...
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News briefs
Reebok has launched a new and very comfortable casual women's...
Reebok has launched a new and very comfortable casual women's shoe for everyday wear, called Skyscape, whose upper is made of the same materials used in molded foam bras. The sole is designed like a pillow. Developed over the last two years for an active female customer, it is being ...
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News briefs
Rollerblade is recalling about 11,800 pairs of its Tempest inline...
Rollerblade is recalling about 11,800 pairs of its Tempest inline skates sold in the U.S. between December 2010 and January 2014 because of faulty mounting holes in the boot and the frame that can cause the two components to separate from each other. The skates were made in Thailand.
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OrthoLite has announced a new brand partnership with Airia, a...
OrthoLite has announced a new brand partnership with Airia, a Swedish footwear company that is launching a co-branded shoe for running and marathons with the OrthoLite X40 insole in April
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News briefs
O'Neill has revamped its website as a content-driven internet platform...
O'Neill has revamped its website as a content-driven internet platform with social media integration. Each page is split into product buying, discovery and brand engagement, providing an optimized shopping experience. The blog section will be updated daily and will feature new videos. To celebrate the launch of the new website, ...
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News briefs
Billabong has launched a new version of its European Billabong...
Billabong has launched a new version of its European Billabong Men's website. Available in five languages, the site now features a completely new and revamped design and structure that have been conceived to make it work fast and fluid on all devices and browsers. The site includes a new integrated ...
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News briefs
Asics has unveiled a television commercial through video-on-demand (VOD) channels...
Asics has unveiled a television commercial through video-on-demand (VOD) channels for its “Better Your Best” ad campaign. The commercial features a girl-meets-boy narrative and shows Asics' signature Muscle Support collection. Asics' year-long campaign, produced by the Dutch agency 180 Amsterdam, made its debut on March 1 on TV and digital ...
