LATEST – Page 380
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News briefs
GE is going to be working with Burlington Worldwide to...
GE is going to be working with Burlington Worldwide to develop air-permeable and waterproof fabrics for the European workwear market. Substrates from Burlington will mix with membranes from GE for apparel, footwear and accessories for workers in industries such as construction, railways and postal services. The fabrics meet European ...
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At this year's Focus Open at the Design Center Stuttgart,...
At this year's Focus Open at the Design Center Stuttgart, Schoeller Textil's Energear technology won the Silver Award. The company says that this technology provides the feel of a hot stone massage or an infrared sauna, providing the body with relaxing, renewing heat. The special mix of titanium and mineral ...
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News briefs
Effective on Jan. 1, Puma will be the exclusive licensing...
Effective on Jan. 1, Puma will be the exclusive licensing partner of the Mercedes GP Petronas Formula One team, as well as its official Team Partner. Puma will provide the team with racewear, including its latest innovations in fireproof clothing, and will develop licensed products with the team for retail ...
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News briefs
Asics has taken the role of official sponsor for footwear...
Asics has taken the role of official sponsor for footwear and apparel of Cricket Australia as well as the Australian Cricket Center of Excellence. It will provide several new kits for the national men's and women's cricket teams, for both training and competition. The multi-year deal includes the 2015 Cricket ...
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News briefs
Nike kept its 25th place on the list of the...
Nike kept its 25th place on the list of the best global brands last year, according to Interbrand. It came just behind SAP and before Amazon. Adidas improved its position, moving from the 62nd spot to the 60th, just ahead of Hyundai, KFC and Sprite.
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News briefs
Viladomat, the leading sporting goods retailer in Andorra, has completed...
Viladomat, the leading sporting goods retailer in Andorra, has completed the renovation of its website, which has also been a web store selling its product range internationally for the last 10 years. It has also redesigned the first of its 13 brick-and-mortar stores in Andorra, expanding its outdoor and clothing ...
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News briefs
The Swedish glove brand Lillsport has signed a sponsorship agreement...
The Swedish glove brand Lillsport has signed a sponsorship agreement with a Swedish cross-country skier, Marcus Hellner, that will run through the 2015 Nordic World Skiing Championships in Falun, Sweden. Under the agreement, Hellner will wear and help develop Lillsport gloves. He will also take part in other company activities. ...
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Elan enthrones Gregal Sport of Spain as its best...
Elan enthrones Gregal Sport of Spain as its best distributor around the world in the area of marketing and promotion
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Lonsdale has signed an endorsement contract with Darren Barker for...
Lonsdale has signed an endorsement contract with Darren Barker for boxing equipment and clothing
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Cleveland Golf/Srixon signs up Keegan Bradley, the 25-year-old American...
Cleveland Golf/Srixon signs up Keegan Bradley, the 25-year-old American golfer who won this year's 2011 PGA Championship in Atlanta, for a multi-year endorsement contract
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Li Ning is going to open an “experience center”...
Li Ning is going to open an “experience center” in London next during coinciding with the 2012 Olympics in an effort to increase consumers' awareness of the brand
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One Way Sport has become the official partner of Euroloppet,...
One Way Sport has become the official partner of Euroloppet, the series of 13 ski marathon events held throughout Europe
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Matt Meola, a 22-year-old surfer from Hawaii, has joined the...
Matt Meola, a 22-year-old surfer from Hawaii, has joined the surfing team of Sanuk, a division of Deckers Outdoor Corporation
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Tyr Sport will sponsor Craig Alexander, the four-time Ironman world...
Tyr Sport will sponsor Craig Alexander, the four-time Ironman world champion
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Luca Tribondeau, a 14-year-old Austrian skier, has signed with Oxbow...
Luca Tribondeau, a 14-year-old Austrian skier, has signed with Oxbow
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Champ Spikes has revamped its website, addressing both retailers and...
Champ Spikes has revamped its website, addressing both retailers and consumers, while launching a Facebook page and Twitter feed
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Nike is transferring its store in the important Illa Diagonal...
Nike is transferring its store in the important Illa Diagonal shopping center of Barcelona to a bigger location of 380 m² in the same complex
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Quiksilver is reopening its flagship store on London's Regent Street...
Quiksilver is reopening its flagship store on London's Regent Street
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News briefs
Emilio Morabito is the new country manager of Amer Sports...
Emilio Morabito is the new country manager of Amer Sports Italia, taking the place of Marco Furlanis who left several months ago. He worked with fast-moving consumer goods companies like Reckitt Benckiser, Henkel and Unilever and then acted as sales director at Sara Lee for more than 17 years.
