LATEST – Page 394
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Hoka One One, the trail-running shoe launched by Jean-Luc Diard...
Hoka One One, the trail-running shoe launched by Jean-Luc Diard and a partner, is diversifying into road running and cross-training
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Odlo got the Plus X Award in the sport &...
Odlo got the Plus X Award in the sport & lifestyle category for its Race running jacket
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Nike's sponsorship of the U.S. Olympic and Paralympic teams has...
Nike's sponsorship of the U.S. Olympic and Paralympic teams has been extended until 2016. This mean the Swoosh will be outfitting the athletes for the Summer Olympics of 2012 and 2016 in London and Rio de Janeiro, and for the 2014 Winter Games in Sochi, Russia. The deal includes footwear ...
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Helly Hansen will be the exclusive provider of gear for...
Helly Hansen will be the exclusive provider of gear for Sir Richard Branson's latest adventure, the Virgin Oceanic Expedition, whereby he plans to explore the deepest point of all five oceans. Helly Hansen will supply the apparel, footwear and accessories for the expedition, including technical offshore sailing suits ad technical ...
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Callaway Golf is embarking on a promotion that will allow...
Callaway Golf is embarking on a promotion that will allow 100 end consumers to participate in a contest for using a special Lamborghini sports car for one year. Like Callaway's latest range of drivers, the car uses a special forged composite technology. Separately, Callaway has signed a sponsorship deal with ...
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Odlo has signed a sponsorship and consulting contract with Stefaan...
Odlo has signed a sponsorship and consulting contract with Stefaan Engels, a 50-year-old Belgian sportsman who performed 365 marathons in 365 days between 2010 and 2011. Previously, in 2008, he made 20 Ironman triathlon runs within one year in spite of a warning by his doctor, who said he should ...
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Lotto has signed up Potito Starace, who has become the...
Lotto has signed up Potito Starace, who has become the leading Italian tennis player. He will be wearing the company's Raptor Ultra II shoe, whose Reactive Arch technology adapts to the shape of the foot to obtain the best possible reaction to external impacts. Lotto is already the sponsor of ...
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Oxbow has launched a new website featuring for the first...
Oxbow has launched a new website featuring for the first time the Oxbow TV, a channel webcasting some of the video productions made for the French surf brand. Providing links to various social networks, the website is available for the moment in French. Other languages will be added in the ...
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Luxottica has chosen to tap the potential of social networks...
Luxottica has chosen to tap the potential of social networks and user-generated contents for the promotion of two of its key brands, Arnette and Oakley. In its newly launched campaign, “All eyes on me,” Arnette is offering to sponsor a young snowboarder chosen by internet users for the 2011-2012 season. ...
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The 2011 Surfersvillage Awards have been created to honor creative...
The 2011 Surfersvillage Awards have been created to honor creative and technical talent in the media involving the surfing industry. The categories include Journalist of the Year, Photographer of the Year, Film/Video Producer of the Year, Social Media Blog of the Year, Web-documentary of the Year, Surf Event Webcast of ...
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Golf Digest magazine's Hot List of balls for 2011 has...
Golf Digest magazine's Hot List of balls for 2011 has awarded gold medals to Callaway and its subsidiary Top-Flite. Callaway won one gold medal in each price category: $20 and under per dozen (HX Diablo); $21-30 (HX Diablo Tour); and $40 and over (Tour i Series). Top-Flite's Gamer franchise also ...
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Décathlon is organizing the “Decabike,” consisting of a series of...
Décathlon is organizing the “Decabike,” consisting of a series of bike festivals for the whole family in more than 70 cities and towns all over Spain on May 8
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Gonzalo Hinguain, a star of the Real Madrid team who...
Gonzalo Hinguain, a star of the Real Madrid team who plays in the national Argentine football team, is switching over his endorsement from Adidas to Nike
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Puma will be the presenting partner of RugbyRocks, a sports...
Puma will be the presenting partner of RugbyRocks, a sports and music festival due to take place in Richmond on June 4-5
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Rip Curl is again sponsoring a series of free concerts...
Rip Curl is again sponsoring a series of free concerts in Biarritz, France, on Aug. 25-26
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Mizuno is going to sponsor several sports programs, mainly related...
Mizuno is going to sponsor several sports programs, mainly related to running and golf, on the French Canal+ TV channel this year
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One Way, the Finnish brand of Nordic sports gear, has...
One Way, the Finnish brand of Nordic sports gear, has a new four-year contract to outfit the National Ski Team, Para-Nordic Ski Team and National Development Centers of Cross Country Canada
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Abacus has signed a sponsorship agreement with the LET and...
Abacus has signed a sponsorship agreement with the LET and LPGA Tour player Maria Hernandez, who had her rookie pro season last year
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Puma has chosen the NMA Group to be its agency...
Puma has chosen the NMA Group to be its agency for entertainment marketing, leading all entertainment initiatives within film, television, music, talent and entertainment public relations for the company
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Megan Hill of the U.S. National Bobsled Team is the...
Megan Hill of the U.S. National Bobsled Team is the latest endorser of McDavid, maker of HexPad protective apparel
