All LeBron James articles
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ArticleTeen survey finds On outranks Hoka
On Running overtakes Hoka among U.S. teens, Nike’s decline moderates, but teen spending drops 6 percent.
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News briefsStockX has a new VP and Head of Creative
The US-based resale platform for sneakers and streetwear appointed a new creative lead with roots in sports, music and culture-driven storytelling.
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ArticleSignature shoes are different these days, but they still matter
Signature shoes have evolved, but they still matter. As the Air Jordan celebrates 40 years, we explore how the market is changing with new players and storytelling.
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News briefsKlutch Athletics by New Balance launches in 100 stores in the U.S.
Source: New Balance Chase Young signs on as first ambassador for Klutch Athletics by New Balance Klutch Athletics, the brand of American star agent Rich Paul, has launched in 100 U.S. retail locations at Dick’s Sporting Goods, Foot Locker, JD Sports, DTLR and Snipes, Front Office Sports ...
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News briefsRich Paul and New Balance launch new sportswear brand
Rich Paul is entering the sportswear business. The American sports agent representing severals prominent NBA players, has announced the launch of Klutch Athletics, a new sports apparel brand “co-authored” with New Balance. Paul is the sports agent who represents LeBron James and is also otherwise known for his romance with ...
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News briefsHow Nike is celebrating LeBron James
Nike’s marketing team score with their recognition of athlete’s unbelievable achievement
