StockX has hired Daniel De Jesus Krueger to be its Vice President & Head of Creative. An award-winning creative director, Krueger will be leading the company’s global creative direction, defining the evolving StockX brand and its application through brand design, imagery, tone of voice and overall storytelling. His career spans over a decade, during which he has worked with leading voices in culture, sports and music.
Krueger joins StockX from entertainment group Fulwell Entertainment (formerly The Springhill Company, founded by LeBron James and Maverick Carter), where he led creative, storytelling and branding for The Shop, the Emmy-nominated show co-created by Paul Rivera and Randy Mims. He helped it expand beyond a talk show on HBO to a global, consumer-facing brand that now includes live shows and tours, a men’s grooming line, product merchandise – including a collaboration with Nike on a LeBron 21 x The Shop sneaker – and social media properties. Krueger also created and directed the first spinoff of The Shop, a pilot called House Calls. This project brings the same experience to musicians, athletes and entertainers, all from the comfort of their own spaces.
