TikTok is the official entertainment platform of UEFA Women’s EURO 2022

2022-05-18T14:00:00+01:00

TikTok will partner with UEFA as a global sponsor and official entertainment platform for the UEFA Women’s Euro 2022. The tournament is scheduled to take place in England from July 6-31. The agreement will see TikTok launch several dedicated activations on the platform. Additionally, UEFA will launch an official Women’s Euro 2022 account on TikTok ahead of the tournament, which is meant to entertain the global football community with exclusive behind-the-scenes content as well as current and archival footage. The social media company previously partnered with UEFA for men’s Euro 2020.

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