All TikTok articles
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ArticleAuthentic Brands bets big on TikTok Shop expansion
Authentic Brands Group selects Pattern to manage TikTok Shop and optimize marketplace operations for 50+ global brands.
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ArticleWSL and Anomaly launch ‘Watch this’ to kick off 25/26 Season
WSL Football and creative agency Anomaly have revealed a new integrated campaign designed to drive excitement for the start of the 2025/26 season.
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ArticleThe Messi cam is back
We’ve gone from TV to streaming. Are we now to go from zones to players?
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News briefsAmazon signs deal with Tiktok to sell on its platform
The agreement enables Amazon to sell products via ads without users having to leave the app.
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ArticleTikTok Shop coming to Spain and Ireland
The social-media app is expanding its e-commerce in Europe.
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News briefsTikTok and Peloton enter exclusive partnership offering short-form fitness classes
Connected fitness company Peloton and social media short video platform TikTok have announced an exclusive partnership to bring Peloton’s workout content to the TikTok community. The result is a new fitness hub on TikTok called #TikTokFitness, where Peloton will create its own co-branded hub with customized Peloton content: #TikTokFitness Powered ...
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News briefsFIFA collaborates with TikTok for Women’s World Cup
FIFA is partnering with TikTok for the 2023 FIFA Women’s World Cup (July 20-Aug. 20) in Australia and New Zealand. During the tournament, FIFA and TikTok will bring fans various content, including behind-the-scenes moments, team arrivals, live pre-match content, match highlights, player and coach reactions, and more. In addition, fans ...
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ArticleHoka expands Fly Human Fly platform for new global campaign
Hoka, a division of Deckers Brands, has launched Murmuration, a global brand campaign spanning owned media, out-of-home, CTV, digital and paid social, running on Meta, Snapchat and TikTok. The campaign builds on the brand’s Fly Human Fly creative platform launched last year and is the brand’s most extensive global integrated ...
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News briefsVolleyball emerges as the digital champion for 2022
The International Volleyball Federation (FIVB) has emerged as the leader among sports authorities in the 7th edition of the #SportOnSocial League Table, a social media performance benchmarking tool established every year by research, digital and creative agency Redtorch. FIVB ranked second last year when the top spot was occupied by ...
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News briefsTikTok considers separation from Chinese parent
The short video service TikTok wants to pre-empt a possible ban in the U.S. and Europe and is considering a separation from its Chinese parent company ByteDance. As U.S. media have reportedly learned from insiders, corresponding plans are being discussed in the social media portal’s executive suite. The separation is ...
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News briefsWFSGI announces a new webinar with IP specialists
The WFSGI has announced a new webinar, “Protect your brand online.” The event is in partnership with online brand protection and IP infringement specialists, Corsearch. The “Protect your brand online: What’s new in 2023 and what is next?” webinar is in response to the rapid growth in e-commerce and digital ...
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News briefsTikTok is the official entertainment platform of UEFA Women’s EURO 2022
TikTok will partner with UEFA as a global sponsor and official entertainment platform for the UEFA Women’s Euro 2022. The tournament is scheduled to take place in England from July 6-31. The agreement will see TikTok launch several dedicated activations on the platform. Additionally, UEFA will launch an official Women’s ...
