Lille Stadium to become Decathlon Arena in €6 million naming deal

2022-06-10T14:31:00

Decathlon

The Pierre Mauroy Stadium in Lille, in France’s northeast, is set to become the ”Decathlon Arena” following the signing by the French sporting goods manufacturer and retailer of a renewable five-year deal worth €6 million with the European Metropolis of Lille (MEL), which manages the facility. France Bleu first revealed ...

SIGN-IN  if you are already a subscriber of SGI Europe

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

SUBSCRIBE TODAY!

View all subscription plans on our subscription page.