All Team sports articles
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News briefsNBA opens expanded retail space in London
The National Basketball Association’s (NBA) has opened an official merchandise flagship store at 267-269 Oxford Street in London, close to Oxford Circus. The site had been occupied by JD Sports until 2015, and then by American candy shops. The new 830-sqm NBA location replaces the previous, smaller NBA flagship ...
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ArticleThe boys of summer, mismatches and a new name for the sweat stain
This season’s uniforms for Major League Baseball (MLB), with Nike design and Fanatics manufacturing, are proving to be something of a flop – or a sop. Tops don’t match bottoms, details once specific to a team are now uniform throughout the league, names have shrunk to illegibility from the stands, ...
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News briefs361 Degrees Intl. provides Q1 update
Chinese group 361 Degrees Intl. realized high-teens percentage growth for its core brand and a 20-25 percent comparable retail sales gain for its 361° Kids brand during the period ended March 31. Additionally, year-over-year e-commerce sales increased by 20-25 percent in Q1. 361° launched numerous e-commerce marketing initiatives during ...
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News briefsUK Gov announces £35 million investment into grassroots cricket
UK Prime Minister Rishi Sunak has announced a £35 million (€40.8m) investment to boost grassroots cricket over the next five years. The package will enable the construction of 16 new all-weather cricket domes in cities due to host the Women’s T20 World Cup in 2026 and Men’s T20 World Cup ...
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News briefsSpalding launches ‘Always Building’ global campaign
Basketball equipment brand Spalding has debuted a new multi-year global campaign dubbed “Always Building.” Through a series of motivating imagery and videos, the campaign seeks to inspire the next generation of athletes to be their best in sports and life. The campaign highlights how sports help build a community that ...
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News briefsGilbert re-connects with New Zealand Rugby
Gilbert has announced a new partnership to become the official rugby ball of the New Zealand Rugby Union (NZRU) at all levels. The British brand will be the official rugby ball supplier of the All Blacks and Black Ferns men’s and women’s national teams, as well as New Zealand’s sevens ...
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News briefsCastore enters Swiss market
Castore has announced a multi-season partnership with Swiss pro football club FC Zurich, starting on July 1, 2024. The collaboration sees Castore becoming the club’s official kit partner for the 2024-2025 season and onwards. The new partnership marks Castore’s entry into the Swiss market, further expanding the brand’s presence throughout ...
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News briefsRiddell acquires helmet tech R&D company
New York-based Evome Medical Technologies Inc. has reached an agreement with EB Sports Corp., the parent company of Riddell Sports Group to sell Evome’s R&D business unit Simbex LLC for approximately $4.83 million in cash. The proceeds will be used to pay down Simbex debt and reduce Evome’s acquisition debt ...
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News briefsCastore secures exclusive Umbro Pro Team license
Castore has just finalized an exclusive deal with Umbro licensee GL Dameck (DLG), granting them the coveted Umbro Professional Team Sports sub-license. This strategic move extends Castore’s reach into the UK, Germany, Austria, Switzerland, Belgium, Netherlands and Denmark, marking a significant milestone in their expansion. With a recent investment round ...
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ArticleAdidas has revealed seven kits for Euro 2024, inspired by Tintin, tartan and carnation
Adidas has pulled back the curtain on the latest lineup of technical performance kits for seven prominent football federations ahead of UEFA Euro 2024. Belgium, Germany, Hungary, Italy, Scotland, Spain, and Wales will hit the field sporting reimagined home and away designs. Each jersey is meticulously crafted to instill a ...
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News briefsSee all Adidas kits for Copa America
Adidas has revealed the latest lineup of technical performance kits for five football teams ahead of Copa America. Today marks the unveiling of the home and away jerseys for Argentina, Chile, Colombia, Mexico, and Peru, offering fans and players a glimpse of the attire they’ll don this summer. This release ...
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News briefsChange again at Under Armour's helm
Under Armour (UA) founder Kevin Plank, the current Executive Chair of the Board, is set to again become President and CEO of the Baltimore, Maryland company on April 1. At the same time, Dr. Mohamed A. El-Erian, an independent UA director since 2018 and lead director since 2020, will become ...
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News briefsKappa sponsors platform for women’s football
The sports-apparel brand Kappa, we learn from Diffusion Sport, has become the technical sponsor of WomanGoal, which describes itself as the “first international platform created to promote women’s soccer” and as specializing in “talent recruitment, training, asset creation and business building for women’s soccer at a global level.” WomanGoal seeks ...
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News briefsUmbro celebrates centenary with new collection and campaign
British sports brand Umbro has launched a new campaign that celebrates the brand’s origins in Manchester, as well as a Centenary Collection for spring/summer 2024. The collection, which takes inspiration from the brand’s design history and multi-sports roots, combines heritage elements with trend-led graphics and silhouettes. Special emphasis is given ...
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News briefsBundesliga club RB Leipzig moves from Nike to Puma
The German Bundesliga football club RB Leipzig is changing its kit supplier. The existing contract with US sporting goods supplier Nike, which has been in place since 2014, expires in 2024. From the 2024/25 season, German company Puma will kit out all of RB Leipzig’s men’s, women’s and youth teams. ...
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News briefsNew Balance’s European sales grew by 35 percent in 2023
Overall, the privately held Boston company New Balance grew annual revenues by 23 percent last year to reach $6.5 billion worldwide, according to Joe Preston, President and CEO, fueled by double-digit growth and market share gains across every global market. Additionally, the group, which presently counts 350 contracted athletes and ...
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News briefsNBA demonstrates NB-AI in Indianapolis
At its invitation-only All-Star Technology Summit on Feb. 16 in Indianapolis, the NBA introduced something called NB-AI. According to MSN.com, it is a prototype chatbot and voice assistant with potential for integration into the NBA app. It would enable users to ask for more information about the ...
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News briefsUEFA approves “United for Success” 2024-2030 strategy
The UEFA executive committee met in Paris on Feb. 7 and approved the “United for Success: UEFA Strategic Vision 2024-2030,” a roadmap to guide the organization and the wider European football community for the coming years. United For Success was created in consultation with national associations and by involving key ...
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News briefsManchester United plans to launch new e-commerce platform
Manchester United said it will launch a new e-commerce offering later this year and has chosen Scayle Commerce Engine as the official e-commerce platform partner. This is to ensure that the soccer club has one of the most modern commerce platforms in the industry. The new webshop will be developed ...
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News briefsNike unveils enormous mono-brand store in Singapore
Nike is set to launch its largest mono-brand store in Asia outside of China, in collaboration with Middle East-based retailer GMG, on Singapore’s Orchard Road. The upcoming Nike Orchard store will cover an expansive 2,600 square meters over three floors, offer online-to-offline services and feature exclusive Jordan Brand merchandise. According ...
