All Team sports articles
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News briefsThe insole market leader steps onto the court
The estimated market leader adds court sports to its range while its home-scan personalization earns TIME recognition.
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News briefsSolestar launches carbon-core football insole
Priced at €99, the insole fits boots from several makers. RB Leipzig captain David Raum is Solestar’s first football ambassador.
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News briefsGerman DFB: Nike locks out Marc O’Polo too, not only adidas
Nike’s DFB kit deal, worth over €100m a year through 2034, also ends Marc O’Polo’s off-field clothing role from 2027.
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ArticleApollo Sports Capital wants in to the NFL
Two senior Apollo Sports Capital executives have publicly declared the firm’s interest in the NFL, although the league’s list of approved private-equity firms has ever only shrunk.
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News briefsUnder Armour, SYZMIK sign flag football headgear deal
SYZMIK will manufacture the soft-shell headgear; Under Armour handles global distribution to consumers and wholesale accounts.
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News briefsIndian cricket team RCB hits the Milan runway with PUMA
PUMA and designer Dhruv Kapoor turn the kit of IPL champion Royal Challengers Bengaluru into runway jackets.
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News briefsAdidas signs uniform deal with women’s league Unrivaled
The athlete-owned league carries a $650 million valuation and enters its third season. adidas has moved to join it.
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ArticleHow Brooks entered football without entering the category
A running specialist is back in team sport. Not as a competitor, but as a brand partner.
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ArticleBasketball State of Play 2026
Basketball is where participation, fandom, footwear and fashion reinforce one another. 610 million players. 3.3 billion fans.
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News briefsOn enters football with Mbappé
On names Thierry Henry Director of Football and expands Sydney Schertenleib’s role as it enters team sports for the first time.
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ArticleUdinese Calcio pilots UEFA sustainability framework
A Serie A club is using UEFA’s sustainability manual and emissions calculator to show concrete results, not just plans.
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News briefsBrooks named Premier League’s Palace footwear partner
The multi-year deal puts Brooks branding on Crystal Palace’s training and matchday apparel, plus displays at Selhurst Park.
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OpinionAPAC football fandom is massive. Merch sales are not.
The fandom is real. The conversion model most European clubs use in APAC is not built for the region.
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ArticleNike sponsors London City Lionesses in landmark deal
The WSL’s only fully independent club lands a Nike deal its owner calls women’s football’s biggest yet.
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News briefsIntersport’s WC summer campaign lifts jersey sales 73%
The retail cooperative’s Clubhouses in Berlin, Paris and Istanbul drew more than 1 million visitors during its FIFA World Cup summer campaign.
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News briefsNew Wave Group to acquire Uhlsport GmbH
The all-share deal covers Uhlsport and Kempa, adds football and handball gear to Craft Sportswear’s 5,000-club network.
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News briefsCleat startup Caddix adds new athlete investor
Ja’Kobi Lane, the Ravens rookie, turned down paid deals from Nike and adidas to buy in instead.
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News briefsJordan Brand signs London Lions to multi-year kit deal
The deal lands as London Lions builds commercial infrastructure under new CEO Steve Devereux, appointed in July to drive growth.
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News briefsKickz names basketball retail veteran general manager
Kickz names Marijn van Dommelen general manager | SGIE
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ArticleLakers acquisition to proceed, but stake size in question
A legal challenge from Lakers governor Jeanie Buss threatens to complicate the landmark $12.5 billion acquisition of the Los Angeles Lakers by Bob Iger and Josh Kushner, as a family ownership dispute escalates.
