Puma has unveiled “Only See Great,” a new brand campaign that is meant to spread a vision of hope, optimism and self-belief during these challenging times, and ahead of major sporting events this summer like the Formula One World Championship series, the European Football Championships and the Olympic Games in Tokyo. As part of the campaign, Puma ambassadors including Neymar Jr., Antoine Griezmann, Pep Guardiola, Usain Bolt, Lewis Hamilton and many others will be featured in a series of media interviews and content on Puma’s digital channels, offering their personal perspectives on striving for greatness during extraordinary times. The “Only See Great” campaign will lay the foundation for multiple product launches over the course of the year, including performance collections worn by athletes and federations at major sporting events this summer. The campaign idea was inspired by Shawn “JAY-Z” Carter, who first said: “I only see great. I don’t see good. I don’t see compromise. We should always strive to make something great, something that will last.” JAY originally shared these thoughts on greatness in one of his first discussions around product design with Puma, the sports brand explained.