Marketing – Page 20
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News briefsRip Curl faces backlash over transgender athlete in campaign
Rip Curl has come under fire after featuring a transgender athlete in a recently launched marketing campaign. The company, a subsidiary of New Zealand-based KMD Brands, showcased professional longboarder Sasha Jane Lowerson on its social media platforms. This move prompted criticism from some athletes and consumers, who called for a ...
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ArticleGoogle is phasing out the cookie
In a plan subject to approval from the UK’s Competition and Markets Authority (CMA), Google is hoping to eliminate the third-party cookie from its browser, Chrome, in the second half of this year. Meanwhile, the company is rolling out to 1 percent of Chrome’s users a new thing called Tracking ...
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News briefsSaucony reward consumers for moving their feet with new challenge
The average smartphone user scrolls the length of three marathons in their feeds. Saucony wants to challenge that with a new challenge.
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News briefsIs this what Tiger Woods will be wearing?
Tiger Woods is gearing up for a much-anticipated comeback on the PGA Tour after a lengthy hiatus, with golf enthusiasts eagerly anticipating the legendary player’s return to the greens at the Genesis Invitational in Los Angeles. Many are also wondering about Woods’ apparel choices for the occasion after Nike and ...
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News briefsLionel Messi is the world’s most marketable athlete for 2023
Lionel Messi tops SportsPro’s annual list of the world’s 50 Most Marketable Athletes (50MM) for a second time. The Argentinean footballer, who currently plays for Inter Miami, finished ahead of National Basketball Association (NBA) star LeBron James. Football player Alexandra (Alex) Morgan ranked third, followed in the top 10 by ...
