All Marketplaces & E-tailers articles – Page 6
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News briefs
Adidas campaign features a meter-long shoe
Adidas and the Estonian rapper Tommy Cash have designed a sneaker that exceeds one meter in length and promoted it through Cash’s Instagram channel, where it received 140,000 likes within a day. The idea to “make the longest shoes in the world” came from Cash himself and is a marketing ...
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Adidas Confirmed comes to Europe
Adidas has expanded the reach of its new version of the Adidas Confirmed app to Europe. First launched in the U.S. and China last year, the app gives the registered customer immediate access to new releases of sneakers and special collections. The app became available on March 1 in Germany, ...
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Fanatics enters China via a joint venture
Fanatics, the U.S.-based online retailer of licensed sports merchandise, has announced that it is expanding into China via a joint venture with Hillhouse Capital Group, a private equity firm that is also a major shareholder in a major Chinese sporting goods retailer, Topsports. The 50-50 joint venture will be based ...
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Adidas opens its first flagship store in Dubai
Studded with 60 different digital touchpoints, the 1,500-square-meter flagship store opened by Adidas in the Dubai Mall is the first one in the city. It offers many unusual services including free shoe cleaning and a “Bring It to Me” app that allows customers to request a product and get it ...
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Adidas joins the Fur Free Retailer program
Adidas has joined the Fur Free Retailer program, an international initiative of the Fur Free Alliance that aims to encourage companies to go fur-free. Adidas currently does not sell products made of animal fur, but the brand has nevertheless pledged to permanently renounce fur in order to underline its commitment ...
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Adidas plans to resume dividends
Adidas’ executive board has decided a resumption of the company’s dividend payments, subject to approval by the supervisory board and at the annual general meeting of May 12. The says its decision reflects a positive outlook for the current financial year and follows a series of financing measures: it recently ...
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Kinnevik’s Zalando shares go to its own shareholders
Kinnevik, the Swedish investment fund that has been supporting Zalando since 2010, helping it to go public in 2014, has decided to transfer its 21 percent interest in the big German-based e-tailer to its own shareholders, provided they approve the move at Kinnevik’s annual meeting on April 29. The Swedish ...
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Adidas Golf signs up Brendan Lawlor
Adidas Golf has announced that Brendan Lawlor will join its roster of athletes. The Irish golfer is currently No. 4 in the World Rankings for Golfers with Disability (WR4GD). After forging a successful amateur career across both disability and able-bodied competitions, he became the first disabled golfer to compete in ...
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ArticleAdidas has decided to divest Reebok
Having completed a month-long review of the brand, the Adidas Group has decided to begin a “formal process” to divest the Reebok brand. The other option would have been to keep it in-house. The German sportswear giant had originally planned to make an announcement on March 10, during a previously ...
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Adidas introduces new Terrex goggles
Marcolin, which has replaced Silhouette as the eyewear licensee for Adidas. has introduced two new Adidas Terrex snow goggles with interchangeable lenses. E-Sun’s Varia and Kolor Up lenses are both toric, but Varia adjusts to ambient light through three categories of sun protection categories within 40 seconds, while Kolor Up ...
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News briefsZalando joins the Ellen MacArthur Foundation
Zalando has joined a circular economy network by becoming a member of the U.K.-based Ellen MacArthur Foundation. The German online retailer said that the collaboration is in line with its commitment to apply the principles of circularity and extend the life of at least 50 million fashion products by 2023. ...
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Adidas among top 100 most sustainable firms, although down in the ranking
Adidas has been named among the most sustainable companies in the world in the global Corporate Knights 2021 ranking, an annually updated index of the Global 100 most sustainable corporations in the world. Adidas took the 76th spot with an overall score of 59.6 percent, down from the 55th spot ...
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Adidas introduces extra-light golf shoe
Adidas has unveiled the new ZG21 spiked golf shoe. The new shoe is said to weigh 20 percent less than any previous spiked model sold by the brand. This is made possible by a cushioning that is 40 percent lighter than the typical EVA foam in the market. The ZG21 ...
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Article
Record market capitalization for Zalando as it expands in the Nordics
Zalando’s Connected Retail program has attracted many retailers in the Nordic countries, where it has been expanding recently its reach among consumers, notably with the creation of a dedicated Swedish website. Without specifying how many of them are sports stores, a spokesperson for the company said it has now around ...
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Adidas sponsors a young, high-ranking tennis player
Adidas has announced a “long-term partnership” with Félix Auger-Aliassime, the youngest tennis player in the global ranking of the top 25 professionals. At the age of 20, the Canadian has scored as the 21st best male tennisman. Adidas indicates that one reason for the partnership is the fact that he ...
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Adidas to sponsor G2 e-sports
Adidas has established a multi-year sponsorship deal with G2, the entertainment and e-sports brand. It will be supplying sports apparel, manufacturing the G2 jersey for the 2021 e-sports season and developing a joint lifestyle apparel collection. The G2 x Adidas jersey will contain the Aeroready system to keep the fabric ...
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Adidas signs up top NBA Draft pick
Consolidating its position in the American basketball market, Adidas has signed up Anthony Edwards, the first overall pick in the 2020 NBA Draft, according to The Athletic. Besides Edwards, only LaMelo Ball, who is now endorsing Puma, is the only member of the 2020 draft to have signed a sponsorship ...
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Article
Zalando hires a “circularity director” away from H&M
Laura Coppen, who has been a major contributor to H&M’s sustainability efforts for almost five years, is joining Zalando to serve as “circularity director,” charged with implementing a program to promote greater transparency among its partner brands in the area of environmental protection. Her appointment follows a number of initiatives ...
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Adidas opposes a proposed Thom Browne mark
In its latest move to defend its Three Stripes, Adidas has filed an opposition with the U.S. Patent and Trademark Office’s Trademark Trial and Appeal Board (TTAB) against a trademark application filed by Thom Browne in February. Adidas charges that the New York-based designer intends to use a logo consisting ...
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Article
Adidas announces further progress on recycled materials
In 2021, more than 60 percent of Adidas’ products will be made with sustainable materials such as recycled polyester or sustainable cotton, according to the company. By 2024, the brand will only use recycled polyester. All of the cotton it uses, the company adds, has been of the sustainable variety ...
