All Marketplaces & E-tailers articles – Page 2

  • News briefs

    Adidas introduces extra-light golf shoe


    Adidas has unveiled the new ZG21 spiked golf shoe. The new shoe is said to weigh 20 percent less than any previous spiked model sold by the brand. This is made possible by a cushioning that is 40 percent lighter than the typical EVA foam in the market. ...

  • Article

    Record market capitalization for Zalando as it expands in the Nordics


    Zalando ’s Connected Retail program has attracted many retailers in the Nordic countries, where it has been expanding recently its reach among consumers, notably with the creation of a dedicated Swedish website. Without specifying how many of them are sports stores, a spokesperson for the company said it has now ...

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    Adidas sponsors a young, high-ranking tennis player


    Adidas has announced a “long-term partnership” with Félix Auger-Aliassime , the youngest tennis player in the global ranking of the top 25 professionals. At the age of 20, the Canadian has scored as the 21 st best male tennisman. Adidas indicates that one reason for the partnership is ...

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    Adidas to sponsor G2 e-sports


    Adidas has established a multi-year sponsorship deal with G2 , the entertainment and e-sports brand. It will be supplying sports apparel, manufacturing the G2 jersey for the 2021 e-sports season and developing a joint lifestyle apparel collection. The G2 x Adidas jersey will contain the Aeroready system ...

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    Adidas signs up top NBA Draft pick


    Consolidating its position in the American basketball market, Adidas has signed up Anthony Edwards , the first overall pick in the 2020 NBA Draft, according to The Athletic . Besides Edwards, only LaMelo Ball , who is now endorsing Puma , is the only member of the 2020 ...

  • Article

    Zalando hires a “circularity director” away from H&M


    Laura Coppen , who has been a major contributor to H M ’s sustainability efforts for almost five years, is joining Zalando to serve as “circularity director,” charged with implementing a program to promote greater transparency among its partner brands in the area of environmental protection. Her appointment ...

  • News briefs

    Adidas opposes a proposed Thom Browne mark


    In its latest move to defend its Three Stripes, Adidas has filed an opposition with the U.S. Patent and Trademark Office’s Trademark Trial and Appeal Board ( TTAB ) against a trademark application filed by Thom Browne in February. Adidas charges that the New York-based designer intends to ...

  • Article

    Adidas announces further progress on recycled materials


    In 2021, more than 60 percent of Adidas ’ products will be made with sustainable materials such as recycled polyester or sustainable cotton, according to the company. By 2024, the brand will only use recycled polyester. All of the cotton it uses, the company adds, has been of the sustainable ...

  • News briefs

    An anti-trust probe against Alibaba


    The Chinese government’s State Administration for Market Regulation ( SAMR ) has launched an anti-trust investigation against the Alibaba Group to verify charges that its marketplaces require merchants to sign exclusive agreements that prevent them from offering products on other internet platforms. At the same time, the People’s Bank ...

  • News briefs

    Adidas and Fear of God enter long-term basketball partnership


    Adidas and Fear of God , the Californian fashion company founded and led by Jerry Lorenzo , have announced a long-term partnership that will see Lorenzo drive the creative and business strategy for Adidas basketball globally. The partnership will also solidify the establishment of Fear of God Athletics , ...

  • Adidas Meissen
    News briefs

    Adidas collaborates with a porcelain manufactory


    Adidas is collaborating with Europe’s oldest porcelain manufactory, Meissen , on a very expensive leather sneaker with ceramic overlays. The ZX800 was inspired by Meissen’s “ Krater ” vase of 1856, with its 130 floral patterns. Of these, 15 were selected for hand-painting on each pair. One pair ...

  • News briefs

    Adidas confirms options for Reebok


    Confirming previous media reports, the Adidas Group says that it has started considering various options for its Reebok brand, including a possible sale. “As part of the development of its new five-year strategy, adidas has begun to assess strategic alternatives for Reebok. These strategic alternatives include both a ...

  • News briefs

    Fanatics acquires WinCraft


    As Sports Business Daily reports, Fanatics has acquired WinCraft , in a move that will diversify the company’s reach beyond its core licensed apparel business. Established in 1961, WinCraft is a producer of sports-themed hardgoods and other non-apparel items. The company generates about $100 million in annual revenues, ...

  • News briefs

    Adidas and Vice Golf partner on a shoe project


    Adidas and Vice Golf, a German brand of golf balls, have joined forces on a limited-edition golf shoe that incorporates the Adidas Boost foam-cushioning technology. The shoe is mostly white, with lime-green accents and a camouflage pattern in gray and white on the top. Vice’s logo is ...

  • News briefs

    One of Zalando’s three CEOs to step down


    Rubin Ritter plans to step down as Zalando ’s joint chief executive, responsible for strategy and communication. He and the company’s supervisory board will be negotiating to dissolve his contract, which was to run until November 2023. Ritter says that he will be spending more time with his expanding ...

  • News briefs

    Adidas grants a Corona bonus to all employees


    Adidas has announced that it will give a Corona thank you bonus to all the members of its staff of about 60,000 employees around the world for Christmas. Regulations introduced by the German government will make the bonus free of taxes and social charges. The bonus will amount to ...

  • Zalando
    News briefs

    Zalando adds 1 mln clients during Cyber Week


    Zalando acquired more than one million new customers during the sixth edition of its Cyber Week, surpassing last year’s new customer record. The gross merchandise volume (GMV) grew by about 35 percent over same the period and some 7,500 orders were placed per minute at peak times. The share ...

  • News briefs

    Sergio Ramos leaves Nike, probably for Adidas


    The captain of the Real Madrid football club and the Spanish national football team, Sergio Ramos , has decided not to extend his 10-year deal with Nike. He has now posted a photo on Instagram of him wearing Adidas boots, leading to press speculations that he has ...

  • News briefs

    Adidas is a new founding partner of the Global Sports Week


    Adidas has been announced as a new founding partner of the Global Sports Week (GSW) in Paris. The German sportswear giant joins the other founding partners of the event, which are the French Ministry of Sport, the French banking group BPCE , and EGG Events . The first ...

  • News briefs

    Adidas launches its first road cycling shoe since 2005


    Evidently responding to the booming demand for cycling products, Adidas is releasing the Road Cycling Shoe , its first since the launch of the Adistar Road SL over 15 years ago. The upper of the Road Cycling Shoe is made from Primegreen , which the ...