All Marketplaces & E-tailers articles – Page 16
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News briefs
Adidas is reinforcing its ties with the German national football...
Adidas is reinforcing its ties with the German national football team (DFB), of which it has been the sponsor for a long time. The DFB will be training for the 2020 European Football Championship (Uefa Euro 2020) at World of Sports, Adidas' headquarters in Herzogenaurach. Preceding the announcement was a ...
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News briefs
Adidas unveiled the new Adidas by Stella McCartney tennis collection...
Adidas unveiled the new Adidas by Stella McCartney tennis collection ahead of Wimbledon, the legendary tournament. This year's edition of the tournament started on July 1, and will finish on July 14. Alongside McCartney's signature design touches, the 17-piece collection uses innovative materials, such as a synthetic fiber made from ...
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Article
Adidas loses a court fight over its Three Stripes
The General Court of the European Union decided today to uphold a previous decision made by the European Intellectual Property Office (Euipo) that nullified a three-stripe trademark that Adidas had registered in 2014 for clothing, footwear and headgear. The news led to a drop of more than 2 percent in ...
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News briefs
Adidas, Foot Locker and Game of Thrones have teamed up...
Adidas, Foot Locker and Game of Thrones have teamed up for the release of a limited edition of shoes, called the Game of Thrones x Adidas Ultra Boost Collection. The limited edition takes inspiration from characters in the HBO series and includes six color combinations that pay homage to them. ...
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Article
Adidas and Nike back women’s football
Adidas has signed up as a founding partner of United for Girls, a new initiative from the U.S. Soccer Foundation aimed at increasing opportunities for girls and women from underserved communities to play football. Adidas' participation in United for Girls is part of the brand's “She Breaks Barriers” initiative to ...
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News briefs
Adidas organized a long-standing running event, called “Run for the...
Adidas organized a long-standing running event, called “Run for the Oceans,” at the company's new headquarters in Herzogenaurach on June 11. Roland Auschel, sales director Adidas, Harm Ohlmeyer, financial director, Gina Lückenkemper, a world-class sprinter, Sebastian Steudtner, a big wave surfer, and Ian Thorpe, the Australian swim legend, were in ...
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News briefs
Adidas and Ikea are collaborating to develop new home fitness...
Adidas and Ikea are collaborating to develop new home fitness solutions, with the purpose of increasing the number of “active homes” in which people can work out. Designers and product developers from both companies paid a visit to the homes of people in London, New York, Chicago and Shanghai in ...
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News briefs
Keller Sports, the German e-tailer of premium sporting goods, has...
Keller Sports, the German e-tailer of premium sporting goods, has won the German Innovation Award for two services: the Keller sMiles reward app and the Keller Premium Membership. The sMiles app can connect to any of several activity-tracking apps, such as Garmin ConnectTM, Nike Run Club, Google Fit, Apple Health ...
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News briefs
Kappa has signed a three-year partnership with Fanatics to become...
Kappa has signed a three-year partnership with Fanatics to become the kit supplier to Aston Villa, a second-tier English soccer club. The team was previously sponsored by Under Armour, but the deal was terminated three years early in April 2018. Luke1977, a brand based in Birmingham, then partnered with Fanatics ...
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News briefs
Zalando wants to reinforce its partnership with brick-and-mortar stores because...
Zalando wants to reinforce its partnership with brick-and-mortar stores because it is losing about 20-30 million transactions per year, which equals about €1 billion in sales, due to a lack of stock in its own warehouses. Zalando is already working with more than 1,000 shops in Germany, but wants to ...
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News briefs
Adidas has promoted Neelendra Singh to general manager for India....
Adidas has promoted Neelendra Singh to general manager for India. He takes over the role from Dave Thomas, who has been appointed as Adidas' managing director for emerging markets. Singh, who was previously senior vice-president of global DTC and franchise, will continue to report to Dave Thomas. Singh joined Adidas ...
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News briefs
Adidas succeeded in securing copyright registration in the U.S. for...
Adidas succeeded in securing copyright registration in the U.S. for the styling of the Yeezy Boost 350 v1 and v2 sneakers as the review board of the U.S. Copyright Office reversed an earlier decision rejecting the unique “artwork and sculpture” of the designs, according to The Fashion Law.
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News briefs
Adidas is releasing a Parley for the Oceans edition of...
Adidas is releasing a Parley for the Oceans edition of its Alphaedge 4D running shoe. The upper of the Alphaedge 4D Parley for the Oceans shoe is made with recycled ocean plastic debris. The shoe also features the Adidas 4D midsole, developed in partnership with Carbon. This midsole is produced ...
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News briefs
Adidas is about to lose its 35-year-old endorsement of the...
Adidas is about to lose its 35-year-old endorsement of the Spanish Football Federation, according to Reuters, after several months of unfruitful negotiations. The Spanish organization, which is actually called the Real Federación Española de Fútbol (RFEF), apparently claims that the current agreement does not meet current criteria for minimally acceptable ...
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Article
Zalando expands its customer reach
Zalando reported that the number of active customers increased by 14.1 percent year-on-year during the first quarter of 2019 to 27.2 million, with site visits rising by 29.5 percent to 924 million. The larger customer base placed more frequent orders than before. The number of orders per active customer grew ...
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Article
Asos is not doing as well as Zalando
Zalando saw its share price go up after already it announced that it expects to post a positive adjusted operating profit (Ebit) in the single-digit million range for the first quarter of this year, in contrast with market expectations of negative Ebit of €10 million. Meanwhile, its big British rival, ...
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Article
Adidas’ margins climb further, European sales lag behind
The Adidas Group continued to emphasize profit margins in the first quarter of 2018. Its net earnings from continuing operations went up by 16.5 percent to €631 million, and earnings per share actually leaped by 19 percent as the company continued its share buy-back program. Sales increased by only 6.1 ...
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Article
Adidas extends its contract with Real Madrid, paying dearly
Adidas and Real Madrid have agreed on a new contract that extends their partnership for eight more years, through June 2028. The parties have agreed not to disclose the value of the deal. According to various sources, it is worth between €100 million and €120 million a year, but Adidas ...
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News briefs
The Adidas Group has three new members on its supervisory...
The Adidas Group has three new members on its supervisory board. At the company's annual general meeting on May 9, Thomas Rabe, Bodo Uebber and Jing Ulrich were elected to the board. Rabe has been the chief executive of Bertelsmann since 2012, Uebber is financial director of Daimler and Ulrich ...
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Short stops
Adidas has opened a store in Paris' Boulevard Haussmann, its...
Adidas has opened a store in Paris' Boulevard Haussmann, its third in downtown Paris and its fifth in Paris metropolitan area
