More about brands – Page 148
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News briefs
Vivobarefoot develops an amphibian shoe with Michelin
Vivobarefoot has launched a new “swim run” shoe, created in collaboration with Michelin. The Vivobarefoot Tempest is the first style in Vivobarefoot’s Extreme Survival collection. The shoe has been designed to enable an easy transition from trails to water. The pattern of the outsole, developed in collaboration with Michelin, mimics ...
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ArticleDecathlon strikes a new B2B collaboration in Switzerland
Decathlon is open for new partnerships with other retailers anywhere, says a spokesman for the company, pointing out that such initiatives are taken by its managers at the national level. After working with some mass market retaiers in France, Belgium and the U.S., it has announced that it will start ...
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ArticleFace masks for athletes and the public
We have already talked about the numerous initiatives that sports brands have taken to help health workers in the fight against the coronavirus outbreak. Some of them, including Under Armour and Buff, are now focusing on high-tech face masks for athletes or the general public.
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News briefs
Puma cooperates with the designer Billy Walsh
Puma and Billy Walsh, a designer based in Boston, have developed a joint collection. According to Puma, Walsh is one of the most innovative creative minds of our time. His creative work is said to be versatile, ranging from fashion design to songwriting. Above all, he is a well-known name ...
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Article
Lululemon suffered less than its peers
Despite strong gains in e-commerce, store closures due to the Covid-19 pandemic weighed on Lululemon Athletica’s sales, affecting its quarterly performance and sending the vertically integrated yoga apparel maker’s sales down by about 7 percent. Financial analysts had anticipated that the company would book sales of nearly $700 million for ...
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ArticleNew runners have emerged from the pandemic
According to a recent study by Asics, the Japanese sportswear brand, the coronavirus crisis has revealed a new-found love for running all over the world. More importantly, most runners are now planning to maintain their new exercise routine in the future. In an encouraging sign, nearly three-quarters (73% globally) said ...
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ArticleDecathlon is entering Ireland
Decathlon is gearing up to open its first flagship store in the Republic of Ireland on Saturday, June 13, after testing the waters on the internet with a website since the end of 2017. Some 60,000 Irish customers are already connected online to its website. Reportedly, the Dublin store should ...
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News briefs
Responding to unrest in the U.S., Adidas pledges to make three investments
In reaction to the unrest in the U.S. over the death of George Floyd at the hands of police officers in Minneapolis, Minnesota, a group of black employees working for Adidas in the U.S. recently addressed a 32-page document, titled “Our State of Emergency,” to the company’s executives. According to ...
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News briefs
More anti-virus technology
Graphene Composites (GC) and G-Form have joined forces in the development and distribution of a virus-killing ink that can be used to pre-treat both medical equipment and athletic apparel or footwear. Utilizing an innovative technology from GC, G-Form medical protective equipment and athletic gear/apparel will be pre-treated with a GC ...
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News briefs
Adidas will hold a virtual AGM
The supervisory board of the Adidas Group has decided to hold its annual general meeting in a purely virtual format on Aug. 11, using a dedicated portal on the group’s website, www.adidas-group.com/agm. Shareholders of record who have registered for the AGM will be able to submit questions on the portal ...
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News briefs
Nike signs a female football player from Norway
Nike has signed a 10-year endorsement deal with Ada Hegerberg, a striker for the French Olympique Lyonnais football club. AFP, the French news agency, reports that the deal is worth more than €1 million, whereas Forbes reports that Hegerberg will be receiving a six-figure annual fee. The 24-year-old Norwegian was ...
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News briefs
Amazon in talks to become Flamengo’s main jersey sponsor
Amazon may become the main jersey sponsor of Flamengo, taking the place of a local bank, Banco BS. The Brazilian football club, based in Rio de Janeiro, and Amazon are reportedly negotiating the deal, which could be announced over the next few weeks. Adidas is still the technical sponsor of ...
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News briefs
Aldi launches climate-neutral sneaker
The German food discounter Aldi Süd has developed a climate-neutral sneaker under its own brand, Crane Pure, which will be on sale from June 10. The sneaker is made partly from recycled PET bottles, and the CO² emissions caused by production, transport and distribution are offset by a certified climate ...
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News briefs
Joma to reward the pandemic’s anonymous athletes
In tribute to those who have either undertaken or continued to practice a sport during the Covid-19 pandemic, Joma and the Portuguese Olympic Committee (COP) have established a “national team of anonymous athletes.” By continuing down the road they’re already on, these ordinary citizens can register to receive either technical ...
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News briefs
Decathlon grew by 26.4% in Germany in 2019
Correcting a German press report, the German subsidiary of Decathlon indicates that its net sales went up by 26.4 percent to €654 million in 2019. Online sales accounted for more than 20 percent of the French retailer’s sales in the country. Decathlon opened 16 stores in Germany in the course ...
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Article
Japanese chip-maker invests in antimicrobial and ecological fabrics
Murata Manufacturing, a Japanese-based manufacturer of high-tech electronic components, has partnered with a Japanese supplier of yarns and fabrics, Teijin Frontier, for the research, development, production and sale of a new fabric with antimicrobial and deodorizing properties. Clothing, and in particular sportswear, comes first on the list of future applications ...
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Trend ReportsWGSN sees three major consumer groups emerging from the crisis
The coronavirus pandemic has accelerated societal changes and is forcing industries worldwide to adapt to the resulting changes in consumption, and WGSN has set out to predict what consumers will be looking for in the next couple of years.
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ArticleOpinion: Amazon and other marketplaces may be in for a reckoning over illegal sales
Why the sale of illegal products through online platforms could become a problem for Amazon and other marketplaces – and why the widespread circumvention of EU competition law may soon be over
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News briefs
Hummel dresses up Norwegian handball players
Hummel has signed a deal to be the official partner and technical supplier of the Norwegian Handball Federation (NHF) from July 1 through Dec. 31, 2023. The agreement covers all official on-court and off-court sports apparel and accessories as well as medical equipment and resin.
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News briefs
More backing for “Black Lives Matter”
Doubling up on its “For once, don’t do it” message one week ago on Twitter to protest the murder on May 25 of George Floyd, Nike announced that it will donate $40 million over the next four years to “organizations focused on social justice, education and addressing racial inequality in ...
