Doubling up on its “For once, don’t do it” message one week ago on Twitter to protest the murder on May 25 of George Floyd, Nike announced that it will donate $40 million over the next four years to “organizations focused on social justice, education and addressing racial inequality in America.” Meanwhile, as published in our Outdoor Industry Compass, VF Corp. and several outdoor brands including Columbia Sportswear, Merrell and Patagonia added their voice to the statements made against racial discrimination by Adidas, Puma, Fila and other sports brands. The North Face tweeted: “Never stop standing up.”