More about brands – Page 34
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News briefsDecathlon Germany becomes Payback partner
From Jan. 2, 2023, Decathlon in Germany will partner with the Payback loyalty program. The French sporting goods manufacturer and retailer operates more than 80 stores and an online store in Germany, and customers can choose from more than 100 types of sports in its product range. Payback was founded ...
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News briefsLacoste becomes official partner of the Madrid Open
Lacoste has agreed on a three-year deal with the Madrid Open as the tournament’s official footwear and apparel sponsor. The tennis tournament, currently sponsored by Mutua Madrileña and also known as Mutua Madrid Open, is one of nine ATP Masters 1000 and four WTA 1000 mandatory events. The tournament is ...
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News briefs
Arena launches limited edition for FINA world championships, donates to Barrier Reef reforestation
With the launch of its new limited edition of race swimsuits for the 16th FINA world swimming championships (25 m) in Melbourne (from Dec. 13 to 18, 2022), Arena puts a spotlight on the endangered Great Barrier Reef. The Calypso Bay collection is inspired by the colors and fauna of ...
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News briefsVans and Timberland launch capsule together
VF brands Vans and Timberland have teamed up to design a capsule together for the first time. Celebrating the 30th anniversary of Vans’ iconic Half Cab, the two brands offer a brand new style based on Vans’ iconic model first released in 1992 and Timberland’s Euro Hiker boot, created in ...
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News briefsPuma gets CDP’s top marks for transparency on climate change
Puma has improved its “Climate Change” score from the CDP, the self-described “not-for-profit charity that runs the global disclosure system for investors, companies, cities, states and regions to manage their environmental impacts.” The CDP’s scores follow the scale used in American public schools, which runs from best to worst, from ...
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News briefsIndigo and St. Moritz enter new partnership
Source: Indigo Indigo x St. Moritz Munich-based premium ski label Indigo, owned by Head since late 2020, and ski destination St. Moritz are entering into a new partnership, for which Indigo has specially developed a collection of select licensed products, discreetly co-branded “Indigo x St. Moritz.” Sales ...
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News briefsCovision Media introduces new 3D scanner, wins ISPO Brandnew Award
Covision Media, founded in 2020 in Italy, won the ISPO Brandnew Awards in the Sports, Technology and Platforms category at ISPO Munich a few weeks ago with D-Twin, a fully automated 3D scanner that creates top-quality 3D models in a very short time. With one click, D-Twin can convert any ...
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News briefsHavaianas releases app for custom flip-flops
According to Lorena, Havaianas is celebrating its 60th anniversary with the release of an app that will enable customers to customize the flip-flops they purchase through it. Limited to the Brazilian brands’ two most traditional models, the Top and the Slim, the service covers prints and color combinations for straps ...
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News briefsAdidas Basketball unveils first premium collection
Source: Adidas Adidas Basketball 2023 Collection: Chapter 01 Adidas Basketball has unveiled The 2023 Collection: Chapter 01, the first in a series of premium offerings from the brand embedded in its “Remember the Why” ethos of “demonstrating the art of reduction through bold simplicity and intentional design.” ...
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News briefsReebok announces the winner of the 2022 Reebok Human Rights Award
Source: Reebok Dieter Cantu named recipient of 2022 Reebok Human Rights Award Reebok has announced that community organizer, activist and social entrepreneur Dieter Cantu has been named the recipient of the 2022 Reebok Human Rights Award. The program, which highlights individuals doing impactful work that promotes human ...
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News briefsMaria Valdes promoted to Puma chief product officer and board member
Source: Puma Maria Valdes Effective Jan. 1, 2023, Puma executive Maria Valdes will be promoted to chief product officer and a member of the board of management. Currently, Valdes is the GM of Puma’s largest business unit, sportstyle. In her new role, she will be responsible for ...
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News briefsQatar looking to host 2036 Olympics
Qatar is reportedly ready to bid once again to stage the Olympic Games in 2036, despite having failed in the past, according to multiple press sources. Qatar is currently hosting the FIFA World Cup, the first to take place in the Middle East and in a northern hemisphere winter. FIFA ...
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News briefsBioniq acquires Vaha
Bioniq has acquired Vaha, known for its award-winning interactive fitness mirror. Bioniq is a London-based firm specializing in healthcare supplements. The move is part of the company’s mission to promote health and well-being, which will now combine bespoke supplements and personalized home fitness. The Bioniq global platform, now including Vaha, ...
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News briefsZwift appoints former Amazon executive as co-CEO
Zwift has announced that Kurt Beidler is to become the company’s co-CEO. He will be sharing duties with Eric Min, who will remain chairman of the company. Beidler joins Zwift from Amazon, where he spent 17 years, most recently leading the Amazon Kids+ subscription service.
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News briefsDecathlon integrates Resortecs disassembly technologies and launches ski jacket designed for recycling
Resortecs, the textile technology company, has announced that Decathlon is launching the first ski jacket to incorporate its Smart Stitch thread, in the retailer’s winter sport’s brand, Wedze. Resortecs has received a €2.5 million grant from the E.U. to accelerate the go-to-market of its heat-dissolvable and purportedly fully recyclable sewing ...
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News briefs
Anta weighing up an IPO of Amer Sports
Anta Sports is considering an initial public offering (IPO) of Amer Sports, Bloomberg has reported, drawing its information from people familiar with the matter who asked not to be identified. Amer Sports includes brands like Wilson, Arc’teryx, Salomon and Atomic. The company and its co-investors are currently holding preliminary negotiations ...
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News briefsSnapchat and H&M release a digital fashion collection
Technology company Snap, owner of the visual messaging service Snapchat, is partnering with fashion retailer H&M to launch a digital collection powered by the Snap Camera. From Dec. 5, 2022, users have access to three augmented reality Try-On Lenses, available via H&M’s mobile app and on Snapchat. The lenses ...
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News briefsRossignol to donate refurbished skis
From now through to April 30, 2023, Rossignol will be running a charitable drive called “One for One,” in which it pledges to donate one pair of reconditioned skis to charitable organizations and amateur sports federations in developing countries for every new pair purchased online. The company says that every ...
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News briefsFire+Ice and POW collaborate
Bogner’s Fire+Ice brand and the non-profit organization Protect our Winters (POW) have entered into a collaboration. The result is the unisex Gregory Varsity Ski Jacket, limited to 350 pieces, featuring an exclusive print by American artist Gregory Siff. The jacket, a typical mix of fashion and performance, is, according to ...
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News briefsUnless partners with NFW to release 100% plant-based sneaker
Source: UNLESS Collective Unless Collective has partnered with NFW (Natural Fiber Welding) to release a 100 percent plant and mineral-based sneaker, the Degenerate. The skate-inspired sneaker contains zero plastic and is designed to harmlessly decompose at the end of its life. It is the first product to ...
