More about brands – Page 49
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News briefsVarlion and Pádel Nuestro sponsoring Human French Padel Open
Varlion and Pádel Nuestro are sponsoring this year’s Human French Padel Open, respectively providing the official racquet and serving as the official store. The tournament is part of the World Pádel Tour and scheduled for June 12-19 in Toulouse. Varlion’s official racquet is the Maxima Human Padel Open, a limited ...
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News briefsTimberland Construct: 10061 now available in the Metaverse
In collaboration with Epic Games’ Unreal Engine and Conceptkicks, Timberland has unveiled an innovative design experience that blends the physical and virtual worlds. The partnership centers on Timberland Construct: 10061, which invites shoe lovers to immerse themselves in the universe of design, creation and innovation via a playable experience in ...
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News briefsThe 2024 Tour de France may not finish in Paris
According to a report by Italian sports newspaper Gazzetta dello Sport, widely cited in other international media, the 2024 Tour de France may not finish on Paris’ Champs-Elysées. It would be the first finish outside of Paris in the race’s long history. The first edition of the world’s greatest bicycle ...
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News briefsAdidas drops new everyday ready-to-wear sportswear capsule
Adidas has launched a brand new sportswear collection inspired by the “comfort-focused mindset of the next generation that rejects the constraints of the old world.” Several pioneers of this next generation, including award-winning actress Hoyeon, U.S. gymnastics Nia Dennis, American football player Tua Tagavailoa and Chinese sprint champion Xie Zhenye, ...
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News briefs
Roland Garros to host the next tournament of the Premier Padel circuit
Luigi Carraro, president of the International Padel Federation (FIP), Gilles Moreton, president of the French Tennis Federation (FFT), and Arnaud Di Pasquale, director of Greenweez Paris Premier Padel Major, presented on June 3 at the Roland Garros Stadium in Paris the first edition of the Paris Premier Padel Major. The ...
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ArticleAdidas launches Pride collection, collabs with EA Sports FIFA
Last month, Adidas unveiled a collaboration with queer artist and designer Kris Andrew Small, known for creating bold works of art with a joyful explosion of colors and patterns. The resulting collection to mark Pride 2022 is inspired by the pop art and graphic design of the 1970s and 80s ...
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News briefsOrthoLite expands O-Therm range
Source: OrthoLite OrthoLite O-Therm OrthoLite announced the expansion of its thermal foam, OrthoLite O-Therm™. Previously limited to a thickness of 2mm, the first and only aerogel-infused, open-cell PU foam cold block solution in the market is now available in a thickness range from 2mm to 20mm, providing ...
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News briefs
Youngone wins ISPO Textrends with new synthetic insulation
For its new synthetic insulation material Ecoloft ActiVe SR that incorporates 35 percent bio-based Sorona, 55 percent recycled polyester and a 10 percent share of virgin polyester, the Korean company Youngone has received the ISPO Textrends Award 2023/24. The new insulation is a vertical, overlapping fiber construction that aims for ...
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News briefs
Real Madrid, Adidas sponsor pádel tournament
The third edition of the “Solidarity Circuit” Fundación Real Madrid by Santander began recently with a pádel tournament at the Mad4Padel club in Madrid. Among the participants were Iker Casillas, Felipe Reyes, Seba Nerone, Luis Milla, Miguel Torres and Lorenzo Sanz, representing such companies and bodes as Banco Santander, Pádel ...
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News briefsThermore launches recycled version of EVOdown hybrid insulation
Italian ingredient brand Thermore, which specializes in the research, development and production of thermal insulation for apparel, has launched a recycled version of EVOdown, a wrapped type of blow-in fiber made from 100 percent recycled fibers from PET bottles. According to the manufacturer, EVOdown bridges the gap between free fibers ...
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News briefsPangaia and Spiber launch sweatshirt made from brewed protein fibers
Pangaia has released a limited-edition sweatshirt, made in partnership with Japanese biomaterials manufacturing group Spiber, featuring biotech Brewed Protein fibers and organic cotton. Spiber’s Brewed Protein materials are made from plant-derived biomass using a proprietary fermentation process. Brewed Protein polymers can be transformed into various forms, from delicate filament fibers ...
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News briefsGatorade with groundbreaking change in marketing strategy
“For us, the future of sport means continuing to invest in young and diverse athlete communities, cutting edge leagues, and embracing all athletic journeys,” writes Jeff Kearny, responsible for sports marketing and brand management at Gatorade, on his LinkedIn profile. This, in fact, means that Gatorade will not renew its ...
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Infographics & DataSporting Goods Scorecard Q1 2022 - The top performers by sales and profit
This exclusive chart and data can be downloaded by our Premium Members.
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ArticleAnalysis: Sporting Goods Industry Scorecard Q1 2022
Find out about the top industry performers. With our first quarter 2022 Sporting Goods Industry Scorecard, we provide an overview by sales and profit.
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News briefs
Four new categories of pádel tournament in Spain
The World Padel Tour (WPT) and the Spanish Pádel Federation have established a new category of pádel. Designed to serve as a bridge between amateur to professional pádel, WPT Next will run four kinds of tournaments, called Next Diamond, Next Emerald, Next Ruby and Next Sapphire, each divided into men’s ...
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News briefsCanadian Tire Corp launches first own activewear brand
Canadian Tire Corporation (CTC) has launched its first own activewear label, called Forward With Design (FWD), which was designed, developed and engineered in-house. CTC is a Canadian group of companies that includes a retail segment, a financial services division and a real estate investment trust. In the sports business, the ...
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News briefsSpeedo launches swimwear collection made from recycled materials
Speedo has launched Eco, a swimwear collection that contains up to 82 percent recycled materials. The collection expands Speedo’s eco-friendly offering with the introduction of two new fabrics made from recycled yarn, Eco Endurance Plus and Eco Endurabrite. Eco Endurabrite is made from 82 percent recycled plastic bottles and marine ...
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ArticleNew French survey highlights the role of brands and media in women’s sports
BVA Group, a research and consulting firm specializing in behavioral science, has released the preliminary results of a survey on the role of brands and media in women’s sports in France. The study was conducted on a representative panel of French people, combined with the analysis of the activity of ...
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News briefs
Asics partners with delivery specialist Freshly for home delivery of athlete’s meals
Premiering just in time for the running event calendar, Asics is starting a new initiative in the U.S. with the home delivery company Freshly. For a limited time, consumers with a Freshly subscription can order three custom menus designed to support training and performance: a special pre-race, high carb meal; ...
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News briefsVarlion presents official racquet of the Human Pádel Open
Varlion is now producing the official racquet of the Human Pádel Open, scheduled for June 13-19 in Toulouse, France, and organized by the World Pádel Tour. Called the (R)evolución, the racquet will be a limited edition of 750 units and sold through Varlion’s website, the website of retailer Padel Nuestro ...
