More about brands – Page 51
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ArticleHelly Hansen replaces Phenix as apparel supplier to Norwegian ski team after nearly 30 years
The Norwegian Ski Association Alpine and Helly Hansen have reached an agreement for the next eight years. Helly Hansen will thus become the team’s official partner, supplying apparel and other equipment starting with the 2022-23 ski season. Partnering with the Norwegian Ski Federation Alpine is a natural and strategic decision ...
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ArticleNike celebrates 50 years with “Seen It All” starring Spike Lee
Nike is celebrating its 50th birthday this year. Filmmaker Spike Lee directed the anniversary film “Seen It All.” The flick stars 40 former and current Nike athletes.
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News briefsAdidas launches first “Made to be Remade” golf product
Adidas has launched a “Made to be Remade” polo shirt for golf. The polo is meant to be worn, worn out and then returned to Adidas, where it is shredded. Golfers can play it for as long as they want and then return it so the materials can be reused ...
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News briefsAdidas and Delta Galil launch full-range underwear collections
Adidas and Delta Galil Industries, an Israeli textile firm headquartered in Tel Aviv, have introduced full-range underwear collections for Adidas Originals and Badge of Sport for spring/summer 2022. Claiming to have comfort at their core, the collections’ slogan reads: “Comfort is our sport.” They are designed to support all forms ...
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News briefs
New Juve home jersey by Adidas celebrates Allianz stadium
The newly revealed Adidas home jersey of Italian soccer club Juventus Turin for the 2022/23 season shows the club’s traditional black and white stripes in multiple triangles, meant to represent the symbol of a five-triangled star. The graphic print celebrates the spirit of the club’s Allianz Stadium, where the team ...
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News briefsWilson launches new tennis apparel collection
Wilson Sporting Goods Co. has launched a premium tennis-inspired sportswear collection that combines existing top sellers with new technical pieces. The new collection comes nearly a year after Wilson’s debut in sportswear. Select pieces carry the “Wilson Sport Professionals” tagline and combine fashion and function for athletes of all abilities. ...
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News briefsBrooks partners with Lisa Congdon on latest “Run Proud” collection
Every spring, Brooks releases a “Run Proud” collection as part of its celebration of the LGBTQ+ community and Pride. The running brand has teamed up with queer artist and illustrator Lisa Congdon on a collaborative range this year. The apparel and accessory collection is now available in men’s and women’s ...
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ArticleThule Group enters new categories, updates financial targets
At its capital markets day, the Swedish Thule Group has presented plans to enter the two new product categories in 2023: car seats – to be launched in Europe first, expanding worldwide in a second step – and dog transport products, starting with a dog cage. The company was also ...
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News briefsSkechers donates over $8 million to shelter animals
Skechers has donated over $8 million to date from sales of its Bobs collection to save and help over 1.5 million animals in need across the U.S. and Canada. In addition, the brand plans for a registration drive at Skechers stores in North America in June and adoption campaigns. Skechers’ ...
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News briefs
Technogym partners with artist Elena Salmistraro
Technogym has partnered with Elena Salmistraro, a Milan-based product designer and artist, on a unique version of the Technogym Bench. The creative interpretation of the brand’s product for home workouts was unveiled as part of the Technogym Design Conversation event on April 27. The Italian artist designed the special bench ...
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News briefs
Sports Marketing Survey acquires Culture of Insight
Survey specialists Sports Marketing Survey have acquired data preparation and visualization experts Culture of Insight. The two companies had previously formed a close partnership. The employees of Culture of Insight will be employed by Sports Marketing Survey from now on. Culture of Insight brings clients such as Eurosport, Formula1 and ...
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ArticleFIFA and EA Sports to break up
A nearly 30-year relationship is coming to an end. FIFA and EA Sports, the two forces behind the popular series of FIFA football video games, have failed to reach a new long-term licensing deal. Instead, they have agreed to a one-year extension through 2023 – for the release of the ...
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News briefs
Real Madrid builds metaverse stadium
In partnership with Astosch Technology and a Korean firm, Real Madrid has set up a virtual version of its home stadium – Santiago Bernabéu, complete with trophy case – and its environs. The walkable simulation includes a text and voice chat with real-time translation. The system enables fans anywhere in ...
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News briefs
British Advertising Standards Authority bans Adidas advertising for nudity
After 24 complaints have reached the Advertising Standards Authority (ASA), the institution has banned an Adidas advertising for the company’s sports bras range from showing in the U.K. The ad that showed uncensored images of women’s bare breasts – to underline the variety in shapes and sizes of breasts and ...
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News briefsSanuk releases gender-neutral footwear collection in partnership with Pacific Pride Foundation
U.S. footwear company Sanuk, a division of Deckers Brands, announced the next version of its partnership with the Pacific Pride Foundation, the largest LGBTQ+ center between Los Angeles and San Francisco that works to create a thriving and visible LGBTQ+ community. Created in collaboration with artist and designer Maggie Johnson, ...
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News briefsRun for the Oceans challenge registration starts with broader range of activities
In the sixth year of their partnership, Adidas and Parley for the Oceans are once again hosting the “Run for the Oceans” challenge. Registration is now open for the event that takes place from May 23 to June 8, 2022. For the first time, the Run for the Oceans includes ...
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News briefsBoa launches new marketing campaign aimed directly at end consumers
Boa Technology, the maker of the Boa Fit System, is launching a new global brand campaign that targets consumers more directly than before. The campaign uses professional athletes in the brand’s key segments – snowboarders, road cyclists, trail runners, downhill mountain bikers, climbers and backcountry skiers – to ask consumers ...
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News briefs
Gordini expands sales and marketing team
Gordini has appointed Hanna Reichel, formerly in charge of its product strategy, as its new social and environmental impact director. Additionally, the Essex Junction, Vermont, company that specializes in cold-weather gear, has expanded its sales and marketing teams. Brett Wagenheim is Gordini’s marketing communications director, and Denver-based Adventure Labworks is ...
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News briefsCoca-Cola opens first flagship in Europe, including sportswear
Coca-Cola Great Britain runs the just opened first flagship store of the brand in Europe, located on Long Acre, Covent Garden. The new retail store is offering a range of limited-edition apparel collections and designer collaborations as well as gifts, merchandise and drinks. The Coca‑Cola clothing collections ...
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News briefsDiesel launches new athleisure and activewear collection
Source: Diesel Italian denim and fashion brand Diesel has launched its first Diesel Sport collection, already available in its stores and website. The apparel collections for men and women are inspired by the aesthetics of the 1990s and early 2000s, featuring color-blocking designs, primary colors and classic ...
