All News briefs articles – Page 366
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News briefsGoPro launches lifestyle accessories and clothing
GoPro has launched a new line of lifestyle gear that is available worldwide exclusively on GoPro.com. The all-new range includes functional bags, backpacks and cases, clothing and other products such as floating sunglasses and water bottles. First up in the lifestyle line-up is a series of bags that range from ...
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News briefsCES 2021 moves to an all-digital experience
The Consumer Electronics Show (CES) 2021, scheduled to run from Jan. 6 to 9, 2021 in Las Vegas, will become “an all-digital experience” on the same dates, the Consumer Technology Association (CTA) announced. CES is regarded as the most influential tech event in the world, also covering the segments of ...
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News briefs
Nike drops plans for “Air” plant in Arizona
It turns out that Nike will not be opening its third Air Manufacturing Innovation plant – after those in Oregon and Missouri – in the city of Goodyear, Arizona. The company announced an investment of $184 million in the plant and the promise of more than 500 full-time jobs on ...
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News briefs
Nike has a new head of talent, diversity and culture
Nike has promoted Felicia Mayo from vice president of human resources to chief talent, diversity & culture officer, to replace Kellie Leonard. In the past year, as we have reported, there have been a number of complaints against Nike over lack of diversity and unequal pay in management – a ...
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News briefsNike to open its third House of Innovation flagship
On July 30, Nike is opening House of Innovation 002 – actually its third such flagship in the world, after those in New York and Shanghai – on the Champs-Élysées in Paris. Four floors high and 2,400 square meters in area, it is set to become Nike’s “largest, most digitally ...
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News briefs
Slinger Bag expands into Canada
Slinger Bag, the new sports equipment brand internationally focused on ”innovating game improvement equipment for all ball sports,“ announced a significant expansion in Canada with the appointment of Doug Coombs as director of business development for that market, effective immediately. Like Mike Ballandie, the chief executive of Slinger Bags, Coombs ...
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News briefs
Garmin falls victim to cyber attack
Garmin confirmed that the company was the victim of a cyber attack on July 23 in which some of Garmin’s systems were encrypted by outsiders, resulting in a significant failure of the company’s popular fitness tracking services. The German news site Spiegel Online reported indications that the company was attacked ...
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News briefs
Brooks now available in India
Brooks has launched in India. The products of the American running shoe brand headquartered in Seattle, Washington, have been available on the Indian market since mid-July, imported by Selection Centre Sports and marketed by Meraki – The Creative Studio. Brooks is reportedly planning to partner with multiple celebrities to promote ...
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News briefs
Nike backs Transform to Net Zero initiative
Nike is among the companies and organizations that have launched Transform to Net Zero, a new coalition to help all businesses reduce their carbon emissions in line with a 1.5°C global warming target. Besides Nike, the founding members are A.P. Moller - Maersk, BSR, Danone, Environmental Defense Fund, Mercedes-Benz, Microsoft, ...
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News briefs
A virtual Fibo show for professionals and consumers
This year’s Fibo will be an entirely virtual-event, staged on Oct. 1-3 on two different websites for professionals and consumers. Professionals are being invited to the world’s largest fitness and wellness trade show on FIBO@business, including an online edition of the European Health & Fitness Forum and other international conventions ...
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News briefsOn partners with Swiss Olympic
On Running, the Swiss brand specializing in performance running shoes and apparel, will be kitting out the Swiss delegations to Olympic Games, Youth Olympic Games and all other Olympic missions until 2028, including at next year’s Games in Tokyo. The Tokyo Olympics, originally scheduled to take place in 2020, were ...
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News briefs
UA makes new diversity pledges
On its website Under Armour has published new objectives in its quest to “advance diversity and inclusion” in its ranks. In addition to filling 30 percent of its executive posts above the grade of director with “Black, Indigenous, and People of Color (BIPOC)” by 2023, as it has already pledged ...
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News briefs
Mizuno to support Honolulu Marathon
Mizuno will be one of the sponsors for the 2020 Honolulu Marathon, in Hawaii, scheduled for Dec. 13. The Japanese sporting goods and apparel brand will be supplying all finisher, commemorative and volunteer shirts and selling merchandise at the Honolulu Marathon Expo. The Honolulu Marathon is particularly popular with Japanese ...
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News briefs
Conference Board: Big drop in global consumer confidence
Global consumer confidence fell at a record pace between April and June because of the Covid-19 pandemic according to the Conference Board. Its consumer attitudes index plunged from a solid optimistic 106 at the beginning of the year to a pessimistic 92 (anything above 100 is considered positive). The market ...
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News briefs
Mavic is saved by Bourrelier
The Grenoble Commercial Court has named the Bourrelier group as the new owner of Mavic, the historic French brand of cycling accessories specializing in high-tech wheels that was recently divested by Amer Sports. Mavic went into receivership in May, as reported by SGI Europe on May 11, after posting a ...
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News briefs
UA hires senior sales director for EMEA
Under Armour has hired Phil Fox as senior director of sales for Europe, the Middle East and Africa (EMEA). Reporting to the region’s managing director, Massimo Baratto, Fox is now leading wholesale and distribution and refining a digital-first, consumer-centric strategy with UA’s current commercial partners. Fox has about 25 years’ ...
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News briefs
Helly Hansen becomes official apparel sponsor of The Ocean Race
Helly Hansen has become the official clothing supplier of The Ocean Race. The 140-year-old Norwegian brand has been the apparel sponsor for teams competing in the race from its beginnings, in 1973. One of these was the Norwegian team itself, which made its debut in 1981. Another was the Ericsson ...
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News briefs
Trends in football sponsorship
The total value of sponsorship across the top five leagues in 2020 stands at more than €3.3 billion, according to KPMG Football Benchmark. The report takes into account partnerships across England’s Premier League, Germany’s Bundesliga, La Liga in Spain, Italy’s Serie A and Ligue 1 in France. Regarding where the ...
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News briefs
Humanoo acquires WePulse
The German digital health platform Humanoo has acquired the French platform WePulse to gain a foothold in France. Both serve the enterprise market and provide exercise tracking and incentives. As of next year, under the Humanoo brand, the two companies will be handling the traffic of some 500,000 European users ...
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News briefs
Bollé to sponsor four American triathletes
Bollé, the French brand of sunglasses and goggles, has signed sponsorship deals with the American triathletes Matt Russell, Morgan Pearson, Kelsey Withrow and Lesley Smith. Russell is a specialist in the Long Distance Ironman and Division 1 New England Champion in the 3000-meter steeplechase. Pearson is currently ranked 17th in ...
