News briefs – Page 28
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News briefs
Adidas is a winner of the second Stop Slavery Award,...
Adidas is a winner of the second Stop Slavery Award, an initiative by the Thomson Reuters Foundation to honor companies that have taken concrete steps to eradicate forced labor from their supply chains. Adidas leads a group of four winning companies which also includes C&A, Intel and The Co-Operative Group. ...
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Adidas has unveiled a new app that is meant to...
Adidas has unveiled a new app that is meant to deliver a personalized shopping experience. The Adidas Sports & Style app uses Salesforce technology including Commerce Cloud, Marketing Cloud and Service Cloud. The app gets to know the consumer's preferences, and proposes personalized news stories, blog posts, articles, videos and ...
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Adidas announced on Instagram that it has teamed up with...
Adidas announced on Instagram that it has teamed up with N.E.R.D., an American funk rock band, to launch what it has called the Training Gear collection. The company indicates that the range was inspired from the styles of the band members Pharrell Williams, Chad Hugo and Shay Hayley. Williams already ...
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Adidas presented the official match ball for the 2018 World...
Adidas presented the official match ball for the 2018 World Cup in Moscow, in the presence of Lionel Messi. The Telstar 18 is a re-edition of Adidas' first match ball for the World Cup, which it developed for the tournament in Mexico in 1970.
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Adidas America plans to expand the capacity of its campus...
Adidas America plans to expand the capacity of its campus in Portland, Oregon in the next three years to accommodate up to 2,800 people, up from a current level of 2,700, says the Oregonian. Mark King, chief executive of Adidas America, also told the newspaper that the Big a wants ...
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News briefs
Amazon is adding a new distribution center equipped with advanced...
Amazon is adding a new distribution center equipped with advanced robotic technology in the Bolton region that will employ 1,200 new people. In Germany, meanwhile, Amazon reportedly suffered delivery problems after strikes crippled six of its German logistics centers in early October. Verdi, a German trade union based in Berlin, ...
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News briefs
According to numerous press reports that Adidas declined to confirm,...
According to numerous press reports that Adidas declined to confirm, the Big a will stop sponsoring AC Milan in 2018 or 2019, after the expiration of a 20-year-old contract that pays the strong Italian Series A football club €19.7 million per year. Under Armour and New Balance are said to ...
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News briefs
Erik Liedtke, the executive board member of the Adidas Group...
Erik Liedtke, the executive board member of the Adidas Group responsible for global brands, has won the Chief Marketing Officer of the Year award from the Ludwig Maximilian University of Munich. He took over the responsibility in 2014 after running Adidas' sport performance division.
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News briefs
Adidas says it has placed one of its employees on...
Adidas says it has placed one of its employees on administrative leave and engaged outside counsel to conduct a thorough investigation into a case of bribery in which he has allegedly been involved. Jim Gatto, who is Adidas' director of global sports marketing for basketball, was mentioned among ten people ...
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News briefs
As predicted, Adidas has signed a new contract with the...
As predicted, Adidas has signed a new contract with the University of Kansas, extending a six-year-old partnership through 2031 and stengthening its position in the performance segment of the American sports market to complement its renewed strength in the lifestyle segment. It will be the richest deal between the brand ...
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News briefs
The German sporting goods industry association (BSI), the Adidas Group,...
The German sporting goods industry association (BSI), the Adidas Group, Polartec and Vaude are taking part in a three-year research project, funded by the German federal ministry of education and research, to try and reduce micro-particles shed when textiles made with synthetic fibers are washed. Along with micro-particles from many ...
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News briefs
Adidas France has established a running club affiliated with the...
Adidas France has established a running club affiliated with the French athletics federation, providing professional support for its members to take part in competitions. The company says the move is “reinventing the concept of sports marketing,” as it set out to create its own team. Adidas has already been involved ...
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Adidas has passed the Jordan brand as the second-largest sports...
Adidas has passed the Jordan brand as the second-largest sports footwear brand in the U.S. market, based on the athletic footwear report from the NPD Group for the year to date until August. The estimate marks a remarkable rise in the Adidas brand's footwear market share to 11.3 percent, compared ...
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News briefs
Adidas and Concepts, a progressive American streetwear retailer, a few...
Adidas and Concepts, a progressive American streetwear retailer, a few days ago launched a co-branded boutique at 73 Newbury Street, in downtown Boston. Featuring a minimalist design, the 1,500-square-foot store will offer trendy Adidas sneakers and performance shoes along with Concepts clothing. It will host art installations, DJs and other ...
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News briefs
Adidas has announced that it is the new outfitter of...
Adidas has announced that it is the new outfitter of Laura Ludwig and Kira Walkenhorst. The duo of German beach volleyball players won the gold medal at the Rio Olympics in 2016. Adidas will be sponsoring them in view of the 2020 Olympics in Tokyo, and additional joint projects will ...
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News briefs
Adidas trails only the police for attractiveness as a future...
Adidas trails only the police for attractiveness as a future employer in the opinion of German students. In a recent survey on careers conducted with more than 20,000 students between the ages of 13 and 18, the sports brand was ranked first in the fashion industry and second overall out ...
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News briefs
Adidas has developed its first laceless running shoe as part...
Adidas has developed its first laceless running shoe as part of its Ultraboost range, using an advanced Primeknit contruction and new yarn engineering for more compression and support. Aramis motion tracking technology has allowed the brand's designers to integrate key support features and other functions based on an analysis of ...
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News briefs
Adidas has signed a multi-year sponsorship agreement with USA Volleyball,...
Adidas has signed a multi-year sponsorship agreement with USA Volleyball, covering the men's and women's teams and the beach volleyball teams. The junior and Paraympic teams are also included in the deal. Adidas will also sponsor Lauren Carlini, a female player from Wisconsin who earned four All-America honors during her ...
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News briefs
Kasper Rorsted, chief executive of the Adidas Group, told Focus...
Kasper Rorsted, chief executive of the Adidas Group, told Focus magazine that the Reebok brand has to return to profitability within four years. Shortly after Rorsted took over the helm in October last year, the company launched a reorganization at Reebok, Muscle Up, which entailed about 150 job cuts, the ...
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News briefs
Bernard Tapie, the former majority shareholder of Adidas, has lost...
Bernard Tapie, the former majority shareholder of Adidas, has lost a final appeal in French courts against a ruling that he should reimburse €404 million paid out to him after arbitration proceedings around the sale of the sports company in 1993. Tapie has long alleged that he was fleeced by ...
