All NHL articles
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News briefsNHL icon takes minority stake in CCM
The current head coach of the Montreal Canadiens has become a shareholder in the elite hockey equipment manufacturer.
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News briefsChampion inks NFL deal
Champion has secured the rights to produce licensed apparel for the NFL.
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News briefsDeltatre appoints new Head of Sports for the Americas
Broadcast and streaming company Deltatre has appointed Charlie Mitchell as Head of Sports for the Americas, reinforcing its commitment to the U.S. sports market.
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ArticleLululemon partners with Fanatics and NHL
Lululemon has, for the first time, in partnership with Fanatics, made the official apparel collection for NHL.
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ArticleSports fashion giant rises as New Era takes over ’47
New Era and ’47, a privately held premium sports lifestyle brand, have announced an agreement under which New Era acquires ’47.
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News briefsNHL announces sale of Arizona Coyotes, Utah franchise to emerge
The National Hockey League (NHL) has confirmed the sale of the Arizona Coyotes franchise, paving the way for a new team to emerge in Utah. Smith Entertainment Group (SEG), renowned for owning the Utah Jazz in the National Basketball League and Real Salt Lake in Major League Soccer, will take ...
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News briefsNew Balance teams up with gaming platform Rival
New Balance is joining forces with gaming platform Rival to give the gaming community special access to the brand through athletes, ambassadors, exclusive products and unique experiences. This spring, New Balance will launch its presence on Rival through a Rocket League tournament. Gamers and fans of the brand will compete ...
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News briefsFoot Locker partners with Fanatics to expand licensed product offerings
Foot Locker and Fanatics have announced a new long-term connected inventory partnership that will “significantly expand” the officially licensed fan gear and merchandise product range available online to Foot Locker customers. Beginning in the fall, the shoppers visiting footlocker.com, kidsfootlocker.com and champssports.com will have access to a broad, tailored assortment ...
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News briefsNHL to end kit contract with Adidas after 2023/24 season
The NHL (U.S. National Hockey League) has announced that it will not continue its contract with Adidas as jersey sponsor after the 2023/24 season. The contract between the NHL and Adidas had a term of seven years. Starting with the 2017/18 season, the Herzogenaurach-based company had replaced Reebok, which had ...
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News briefsGatorade with groundbreaking change in marketing strategy
“For us, the future of sport means continuing to invest in young and diverse athlete communities, cutting edge leagues, and embracing all athletic journeys,” writes Jeff Kearny, responsible for sports marketing and brand management at Gatorade, on his LinkedIn profile. This, in fact, means that Gatorade will not renew its ...
