All Nielsen articles
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News briefsGfK data platform gfknewron gets retail analysis option
Shortly after GfK SE and Nielsen IQ have announced their merger in July 2022, the company expanded its gfknewron data platform with a new gfknewron retail sector. According to GfK, the new platform is designed to help retailers identify market developments and sales potential and compare their own performance with ...
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News briefs
NielsenIQ and GfK announce planned company merger
The two global data and analytics service providers NielsenIQ and GfK SE announced their planned merger. The step will create new opportunities for both companies in the area of retail and consumer analytics. Using advanced cloud technologies, NielsenIQ and GfK will be able to combine their complementary data and analytics ...
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ArticleDifference in understanding of concussion causes and potential risk reduction in the U.S. and Germany
A survey conducted by consumer survey firm Nielsen and commissioned by Mips, the Swedish helmet safety technology company, has found that a wide gap exists between Americans’ and Germans’ knowledge of concussions and how to reduce the risk of concussions through helmet use. Nielsen surveyed a representative sample of 1,000 ...
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News briefs
Athlete social advocacy grows as a key marketing trend, Nielsen report suggests
A recent report by Nielsen, titled The Changing Value of Sponsorship : 2021 Sports Marketing Trends, suggests that the sponsor media value generated by athlete advocacy posts on social media could reach $1.2 billion by 2023. According to the study, 95 percent of the athletes who have more than five ...
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ArticleNike is the most marketed brand in sports
Nike, which sponsors over 11,000 athletes and sports organizations around the world, is at the top of SportsPro’s inaugural list of the World’s 50 Most Marketed Brands in the sports sector. It is followed, in order, by Emirates Airlines, Adidas, Monster Energy and Red Bull. The next sportswear brand on ...
