Nike is conducting a six-month review of its media agencies, covering an annual advertising budget of about $1 billion, according to a report in AdAge citing sources close to the matter. In addition to Wieden+Kennedy, the long-time primary media agency that created “Just Do It” and many other iconic campaigns ...
Register a free account or login to unlock 3 more articles each week
SIGN-IN if you are already a subscriber of SGI Europe.

Already a subscriber? Sign in
Ready for unlimited coverage?
Upgrade to Professional or Premium for unlimited access to exclusive reports,
C-suite interviews, market analysis, and industry-wide research—with team licensing included.
Already registered? Sign in here