All Nike Run Club articles
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ArticleSmall brand, big stride: Tapping into the power of running clubs
It’s no secret that brands love running clubs for brand activation. Here’s how to join the fun.
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News briefsNike’s new Tokyo store focuses on running
Nike has opened a new store in downtown Tokyo dedicated to serving the city’s running community. Nike Ginza features a Running Hub that serves the needs of local runners through a variety of services and programming, including trialing for the latest running silhouettes, Nike Run Club (NRC) Live training sessions, ...
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ArticleNike to open network of boutique fitness studios in the U.S.
Nike is beginning to open a network of boutique gyms in the U.S. under the Nike Studios banner in partnership with FitLab, a fitness and sports lifestyle company that offers digital and gym experiences. The studios will be open to anyone over the age of 18. The move comes after ...
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News briefsNike develops new shoe based on observations from its Run Club app
Nike has announced the release of a new shoe made for walking, jogging and running, which was developed with insights from workouts logged on the Nike Run Club app. Source: Nike The Nike Motiva The new Motiva is the result of observations by the Nike team that ...
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Case StudyHow Nike is creating the “Digitally Connected Marketplace” of the future
Nike harassed e-commerce during the pandemic like never before. Now it is integrating digital and physical shopping outlets to create new consumer experiences.
