Nike has opened a new store in downtown Tokyo dedicated to serving the city’s running community. Nike Ginza features a Running Hub that serves the needs of local runners through a variety of services and programming, including trialing for the latest running silhouettes, Nike Run Club (NRC) Live training sessions, and expert sessions with Nike store athletes to offer personalized product recommendations.
The store spans nearly 1,200 square meters and utilizes the Nike Rise concept, which targets performance-focused athletes. Nike Ginza also includes the Recycling+Donation program, where athletes can drop off used running gear that can be given a second life.
