All Nike Training Club articles

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    Article

    Nike to open network of boutique fitness studios in the U.S.

    2023-08-04T09:53:00Z

    Nike is beginning to open a network of boutique gyms in the U.S. under the Nike Studios banner in partnership with FitLab, a fitness and sports lifestyle company that offers digital and gym experiences. The studios will be open to anyone over the age of 18. The move comes after ...

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    News briefs

    Nike launches training club workouts on Netflix

    2022-12-23T09:34:00Z

    Streaming from Dec. 30, 2022, Nike is to offer Nike Training Club (NTC) content for Netflix members. Users will have access to more than 90 NTC workouts from a dozen Nike trainers, catering to all fitness levels. An estimated 223 million Netflix members worldwide will have access to NTC programs ...

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    Case Study

    How Nike is creating the “Digitally Connected Marketplace” of the future

    2022-08-19T07:28:00Z

    Nike harassed e-commerce during the pandemic like never before. Now it is integrating digital and physical shopping outlets to create new consumer experiences.

  • News briefs

    Nike Training Club app to remain free

    2020-07-21T15:38:00Z

    Nike will be keeping its Nike Training Club (NTC) app free of charge, and the brand has initiated a digital marketing campaign to spread the news. The company eliminated NTC’s premium fee temporarily in April, during the Covid-19 quarantines. NTC was designed as a subscription service delivering workouts, training programs ...