All On Running articles – Page 5
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ArticleFootwear companies take sustainability in their stride
Hardly a day goes by without a footwear company or a component supplier announcing a more sustainable product, a recycling program or an environmentally-friendly scheme. Such a flurry of initiatives, which are taking place also outside the athletic footwear sector, is motivated by growing consumer and regulatory pressure as well ...
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News briefs
On Running fashions a Federer line of tennis sneakers
The Swiss brand On Running has tailored a high-performance tennis sneaker to the needs of Roger Federer, who tried it out at the 2021 Qatar Open (Federer was upset in the quarterfinals). THE ROGER Pro, as it is called, has a “stable midsole of high-performing foam,” a “midfoot cage for ...
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News briefs
On signs up Chloe Abbott
On, the Swiss high-performance brand of running shoes, has announced the signing of Chloe Abbott to its roster of track and field athletes. Abbott was the runner-up in the 400m race organized by the U.S. National Collegiate Athletic Association (NCAA) in 2019. In addition to a blossoming career in the ...
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News briefsOn Running and Vaha get top honors at ISPO
The international jury that selected the winners of ISPO Gold Awards chose On Running’s Cyclon shoe and Vaha’s Eton Motion Analysis mirror as “Products of the Year” in the running and fitness segments, respectively. We have already reported about Germany’s Vaha and its recent funding round, where Porsche Ventures stepped ...
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News briefsOn Running opens a highly digital global flagship in New York
On Running has opened its first global flagship store. Located in New York City’s NoHo (short for north of Houston Street), the store is designed to become, in time, a “seasonal hub” for runners and athletes. For now it is serving digitalized personalization. “Hidden gait-cycle analysis” via a “custom-built ...
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News briefs
On releases “genre-bending” limited collection
On Running has continued its diversification into clothing with the launch of Clubhouse, a 10-piece “genre-bending” capsule collection for tennis and the street. Each piece, however, is limited to a run of 200. The collection is available at the Swiss brand’s e-commerce website. The brand had previously launched a lifestyle-oriented ...
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Article
On launches a unique “circular” subscription service
On Running seems to have found a very clever way to engage customers. Like Peloton Interactive’s subscription system for fitness workout programs, its new Cyclon project is designed to maximize customer retention though subscriptions, but at the same time, it will be reinforcing the Swiss brand’s image as a supporter ...
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News briefsOn partners with Swiss Olympic
On Running, the Swiss brand specializing in performance running shoes and apparel, will be kitting out the Swiss delegations to Olympic Games, Youth Olympic Games and all other Olympic missions until 2028, including at next year’s Games in Tokyo. The Tokyo Olympics, originally scheduled to take place in 2020, were ...
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News briefs
On partners with consumer electronics company on running kit
On Running and the Danish consumer electronics company Bang & Olufsen have jointly released a running kit, combining the Swiss sporting goods company’s Cloudboom shoe with a limited edition of Bang & Olufsen’s first wireless earphones, the Beoplay E8 Sport On Edition. The Beoplay earphones are made of rubber, textured ...
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Article
On will not go public, but lifestyle
On Running, denies a report that it is contemplating a possible public offering of shares (IPO), which appeared in the Sunday edition of the Neue Zürcher Zeitung newspaper. The IPO would have reportedly taken place in the summer or autumn of 2021, valuing the company at more than $2 billion. ...
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News briefs
On and Federer unveil “The Roger”
On, the Swiss performance footwear brand specializing in running, has introduced its first collaborative sneaker with Roger Federer, the Swiss tennis champion who joined as an investor and a brand ambassador last November. “The Roger,” inspired by the tennis sneaker of the ‘70s, features an all-white color scheme, with white ...
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News briefs
On Running launches documentary on the Athlete Refugee team
On Running, the Swiss brand of running shoes, launched a documentary to accompany the Athlete Refugee Team for the postponed 2020 Olympic Games on Saturday June 20, on the occasion of this year’s World Refugee Day. In the film, Tegla Loroupe, the well-known Kenyan runner who won the latest ...
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News briefs
On opens its biggest store in a Zurich department store
On Running , the Swiss brand of running shoes, has expanded its sales area at Jelmoli , Switzerland’s largest department store, which is more like a shopping mall of more than 4,000 square meters with concessions, located on Zurich’s prestigious Bahnhofstrasse, close to the central railway station. The On store ...
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