All Polar articles
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News briefsPolar opens its ecosystem to other product segments
Polar Electro has unveiled a new partnership with the German premium audio brand Sennheiser. Sennheiser’s new fitness-focused Momentum Sport earbuds will be powered by Polar, which means it’s offering wearers access to Polar’s suite of biosensing capabilities and enhanced guidance for fitness and wellbeing. The earbuds will provide more than ...
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News briefsPolar expands into algorithm business as ingredient brand
Fitness software and product supplier Polar has launched a new website dedicated to the selling and licensing of its algorithms. The company offers full-service partnerships, from the configuration and implementation of algorithms into devices to marketing support, assisted by a dedicated team at Polar. The new offering is aimed at ...
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News briefs
Eric Chouhmat takes over as DACH manager at Polar
Eric Chouhmat will take over the management of Polar in Germany, Austria and Switzerland with immediate effect. He replaces Eva Hilf, who only took up this position in February 2020. Nothing is known about the reasons for the change. According to his LinkedIn profile, Chouhmat has already been working for ...
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News briefs
Lafora is running Polar in both Italy and Iberia
The managing director of Polar Elektro Iberica, Manu Lafora, expanded his duties on Jan. 1 by taking charge of the brand’s new South Europe business region through the subsidiary at its core, Polar Italia. Lafora has been with the company, and in charge of Polar Iberica, since 2008. He was ...
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News briefs
Adidas pairs Covid-19 donations to exercise tracking apps
Adidas is launching the #HomeTeamHero Challenge to support the Covid-19 pandemic’s essential workers. For every hour of app-tracked exercise from May 29 to June 7 Adidas will donate $1 to the Covid-19 Solidarity Response Fund of the World Health Organization (WHO). The objective is to reach one million hours. The ...
