The insolvency of Keller Sports is entering the next phase. According to a letter from insolvency administrator Christian Gerloff to Keller customers, Keller Group GmbH was unable to complete a takeover of the company by a third-party investor and has ceased operations as of March 7, 2023.

The company – that was awarded best online retailer in Germany in 2019 – has also declared insufficiency of assets pursuant, meaning the insolvency estate is not in a position to fully settle the claims from Keller’s customer returns. The letter says: “Existing claims from returns can no longer be paid out. The claim is not lost. However, when the insolvency proceedings are concluded, it will probably only be possible to pay a quota, the amount of which has not yet been determined.”

According to the company, Keller’s economic crisis was the result of the supply chain crisis and the significant deterioration of consumer and market conditions. In December, Keller hoped to close the deal with an investor and had continued operations until now.