All Keller Sports articles
-
News briefsWeSports acquires RunningXpert, prepares Keller Sports relaunch with customer-centric concept
WeSports announced the acquisition of a stake in RunningXpert, a Danish running specialist that operates the stores Løbeshop.dk, Löparshop.se and RunningXpert.com. RunningXpert claims to be the leading running specialist in the Nordic region, with a turnover of €35 million in 2022. The company currently serves over 1 million active runners ...
-
ArticleWeSports relaunches Keller Sports, enters partnership with Footway Group
WeSports has completed the acquisition of the trademarks, e-commerce platform and customer database of Keller Sports and KellerX. Facing financial challenges due to the impact of Covid-19, the German Keller Group – then the parent company of Keller Sports, Keller X, Keller Premium and Keller Smiles – filed for insolvency ...
-
News briefsPotential Keller Sports investor pulls out – web shop goes offline
The insolvency of Keller Sports is entering the next phase. According to a letter from insolvency administrator Christian Gerloff to Keller customers, Keller Group GmbH was unable to complete a takeover of the company by a third-party investor and has ceased operations as of March 7, 2023. The company – ...
-
News briefsKeller Sports opens insolvency proceedings, business operations continue
The German Keller Group – umbrella company of Keller Sports, Keller X, Keller Premium and Keller Smiles – has filed for insolvency proceedings in self-administration at the Munich District Court, according to German trade magazine TextilWirtschaft. The main reasons cited are the supply chain crisis and the significant deterioration in ...
-
Case StudyPrivate sales clubs find new ways to command customer loyalty
Private Sport Shop has experienced impressive growth to become the number one private sales club in the sports sector. It has done so by focussing on customer loyalty, recruiting wisely and spotting trends early.
-
Case StudyHow Keller Sports used events and data management to develop customer loyalty
The brand has broken new ground with app-based events that reward customers for sporting performance, not purchases
-
News briefsKeller Sports starts Brand City Clash, gets innovation award
Keller Sports, the fast-growing German online retailer for premium sports products and services, is organizing a special multi-sport challenge, the “Brand City Clash by Keller,” in five German cities - Würzburg, Dresden, Münster, Freiburg and Munich - with the help of five brands for the first time this summer. In ...
-
ArticleNew funding round for Keller Sports
Although its profits have been growing more than its sales, the Keller Group says ithas secured more than €10 million in new financing from its shareholders to further strengthen its position as “the leading digital premium sports community for sports and sports lifestyle products and services in Europe.” The management ...
-
News briefs
Keller Sports, the German e-tailer of premium sporting goods, expects...
Keller Sports, the German e-tailer of premium sporting goods, expects its sales for 2019 to increase by 70 percent from the previous year. It plans to reach total sales of more than €100 million by the end of 2020. This is the first time that Keller Sports has announced its ...
-
News briefs
Keller Sports, the German e-tailer of premium sporting goods, has...
Keller Sports, the German e-tailer of premium sporting goods, has won the German Innovation Award for two services: the Keller sMiles reward app and the Keller Premium Membership. The sMiles app can connect to any of several activity-tracking apps, such as Garmin ConnectTM, Nike Run Club, Google Fit, Apple Health ...
-
News briefs
Keller Sports, the German retailer for premium sports products, won...
Keller Sports, the German retailer for premium sports products, won the “Royal Class” award as the best online retailer in Germany from Internet World Business magazine. The new award recognizes a company's excellence as both a pure player and a multi-channel retailer. Keller was praised for a “perfect” product range ...
-
News briefs
Keller Sports, the German online retailer of selected sporting goods,...
Keller Sports, the German online retailer of selected sporting goods, says it has raised an eight-digit amount of equity financing from Reimann Investors, which was already its lead investor, and from the Co-Investor Group. The new financing round, which is described as the largest one in the company's history, is ...
-
News briefs
Keller Sports launched a new online shop, called Keller X,...
Keller Sports launched a new online shop, called Keller X, earlier this month. The German high-end online retailer aims to sell selected lifestyle products and accessories by brands like Nike, Adidas, Puma, New Balance and Asics on its new web store. The number of brands will be expanded in the ...
-
Article
Keller Sports launches a special app
Keller Sports, the German online retailer of premium sports products, launched yesterday its own app, which rewards customers for the intensity of their sporting activities. Connected with a fitness tracker, the free app gives them points that allow them to obtain a 20 percent discount on its products or a ...
-
News briefs
Keller Sports, the German multi-channel retailer based in Munich, won...
Keller Sports, the German multi-channel retailer based in Munich, won the German Brand Award 2017 at the end of June. Other bands that were given with the award were Uvex, Lowa and Led Lenser. Among the sporting goods retailers that participated, Keller Sports was the only company that won an ...
-
News briefs
Keller Sports has become a retail member of the Sport...
Keller Sports has become a retail member of the Sport 2000 buying group in Germany. The partnership will give the company access to the private label offerings and special make-ups of Sport 2000. With a premium positioning in the market, Keller Sports offers a narrow selection of branded products online ...
-
News briefs
Keller Sports, the German high-end pure internet retailer, has decided...
Keller Sports, the German high-end pure internet retailer, has decided to open its first physical store. Its so-called Brand Experience Store will open its door on June 22 at Auenstrasse 120 in Munich.
-
Article
Keller Sports wins prizes, adds top winter sports brands
Keller Sports, the first online retailer in Europe to have chosen a premium positioning in the market, won a couple of important prizes a few weeks ago in a prestigious contest for the “Shop Usability Award,” organized by a German retail consultancy, Shoplupe. Competing against 533 other e-commerce websites in ...
-
News briefs
Keller Sports, a German-based online retailer specializing in running, fitness...
Keller Sports, a German-based online retailer specializing in running, fitness and tennis, has received a new seven-digit financial investment from Christian Mangstl, who co-founded Scout24, a German online marketplace for the sale and purchase of cars, real estate, financial services and other types of items. The additional money will be ...
-
News briefs
Keller Sports, an online retailer based in Munich, is reportedly...
Keller Sports, an online retailer based in Munich, is reportedly coming out with a dedicated transactional website for the Swiss market. Its German online store already has pages in English, French, Dutch and Spanish. According to a report, the company has customers in 30 countries.
