All POW articles
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ArticleSki Industry Climate Summit returns to ISPO Munich 2024
The trade show hosts Atomic’s second Ski Industry Climate Summit with partners POW, FESI and EOG, spotlighting climate action in winter sports.
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News briefsPOW has a COO
After finding a new CEO in Erin Sprague in January, the Colorado-based climate advocacy organization Protect Our Winters (POW) has now announced that it has hired its very first Chief Operating Officer. In his role as COO, Ryan Laemel will be responsible for both POW and the Protect Our Winter ...
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ArticleSprague becomes new CEO of POW
After unanimous board approval, POW’s previous Board Chair steps in to the role of the organization’s CEO.
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ArticleRecap of the Ski Industry Climate Summit 2023
The recently concluded Ski Industry Climate Summit, hosted by Atomic, can be considered a significant milestone in the ski industry’s commitment to addressing climate challenges. The international congress, held Sept. 13-14, 2023, in Salzburg, Austria, gathered key stakeholders and witnessed remarkable progress towards a more sustainable future for winter sports. ...
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News briefsSalomon publishes first-ever annual sustainability report
Following its sister company Atomic’s impact statement, Salomon has also published its first-ever annual sustainability report. After a full carbon inventory, the French brand’s science-based targets have been officially approved for 2022 (aiming for a 50 percent absolute reduction in Scope 1 & 2 carbon emissions and a 30 percent ...
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ArticleAthletes and POW join forces to call for greater climate action from the FIS
FIS athletes and POW demand change from the FIS. An open letter is signed by over 170 athletes.
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News briefsFire+Ice and POW collaborate
Bogner’s Fire+Ice brand and the non-profit organization Protect our Winters (POW) have entered into a collaboration. The result is the unisex Gregory Varsity Ski Jacket, limited to 350 pieces, featuring an exclusive print by American artist Gregory Siff. The jacket, a typical mix of fashion and performance, is, according to ...
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News briefsBuff and POW launch sixth collab collection
Source: Buff Buff x POW Buff®, a three-year partner of the non-profit organization focused on climate change legislation, announced the launch of a new artist collection in cooperation with Protect Our Winters (POW). Buff’s goal with the new collab products is to strengthen its conservation work, combat ...
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ArticleJoin the European outdoor industry and POW's call for climate action
Ahead of COP27, the European outdoor industry and Protect Our Winters (POW) are working together to call on European decision-makers to prioritize sustainability. The outdoor industry is in a key position in the fight against climate change, and its customers are seeing the effects of climate change firsthand, from receding ...
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News briefsBlue Tomato expands cooperation with POW
Blue Tomato, the European boardsports and lifestyle retail chain, has been partnering for many years with Protect Our Winters (POW), the global environmental protection organization established around 15 years ago by the U.S. pro snowboarder Jeremy Jones. Blue Tomato has expanded the cooperation by becoming the official merchandise partner of ...
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News briefsProtect Our Winters UK launches an initiative for climate action
Protect Our Winters (POW) UK launched POW Pledge, a digital portal to equip the industry to take climate action towards net zero. “It’s very simple; our industry has to act on climate change in order to survive,” said POW ambassador Ed Leigh. “The POW Pledge is the map that can ...
