Moncler has established a partnership with Arianee, a web3 specialist, with whose help the Italian brand has released three series of NFTs: 500 tokens associated with the platinum-color version of the Moncler Maya 70 jacket, 500 for visitors to Moncler’s various “Extraordinary Expedition” exhibitions (in New York, London, Seoul, Tokyo and, digitally, China) and 70 for the brand’s “friends.” The occasion is Moncler’s 70th anniversary.
Recipients can claim their NFT by scanning a QR code. The NFT is then stored in a “custodial wallet included within the Moncler app.” As Arianee further explains, “the user can view the content of the NFT and have a wallet created simultaneously, without being crypto native. Very soon, users will be able to transfer their NFT to an external wallet.” The NFTs are shareable and tradeable in various blockchain networks (e.g. The Sandbox) and marketplaces (e.g. Opensea).
Moncler has also joined the Arianee Association and will therefore have a say in the development of Arianee’s open-source protocol and applications.
