All Web3 articles
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News briefsCrypto company Kraken and Atlético de Madrid sign sponsorship deal
Crypto platform Kraken is sponsoring La Liga club Atlético Madrid for the 2024/25 season.
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News briefsLacoste teams up with The Sandbox on a Web3 experience
On its 90th anniversary, French fashion firm Lacoste will step into the virtual world after agreeing on a partnership with The Sandbox, a gaming virtual world and subsidiary of Chinese game software company Animoca Brands. The Sandbox team has collaborated with Lacoste to create the Lacoste World Tour, a multiplayer ...
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News briefsAdidas strikes deal for “gated” blockchain products
Through its /// Studio (read: three stripe studio), Adidas has struck a three-year deal with Tokenproof, which will authenticate blockchain tokens for the Adidas Confirmed app. The arrangement will provide an in-app checkpoint through which only holders of the NFT collection ALTS by Adidas can purchase certain ...
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News briefsBlockchain and NFT sneaker trading marketplace secures $1 million investment
MetaZ Holdings, the owners of the Korean-based sneaker trading marketplace Meta[Z], has announced a $1 million Series A Investment from Pinewood Capital. On the Meta[Z] marketplce, sneakers are traded in the form of NFTs. The platform provides a service called Custody, which receives and stores sneakers in exchange for NFTs, ...
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ArticleFor indie sneakers, all players in one arena
A first decentralized brand for sneakers has seen the light of digital day on a platform created by a company called Madeium and run in part with tech from a company called Intertrust. Under the name Yxung, the brand runs on a peer-to-peer (P2P) model. You might remember P2P as ...
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ArticleNike to launch new digital member platform called .Swoosh
Nike has developed a blockchain-based platform to serve as a “home” for all of its virtual creations – that is, “interactive digital objects such as virtual shoes or jerseys” for wearing “in digital games and immersive experiences.” In other words, NFTs. Nike has instituted a blog on ...
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News briefsAsics releases USDC-only, NFT-linked running shoe
Pre-orders are almost closed – they’re running on Nov. 4-9 – for the Asics running shoe designed “to get the Web3 community moving” and for sale only in exchange for the digital currency known as USDC. USDC (U.S. Dollar Coin) is a digital currency of the so-called ...
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News briefsUmbro enters the digital-collectibles game
Umbro is launching a limited line of digital collectibles: ten virtual kits that draw from the brand’s back catalog. The so-called Nations’ Collection consists of standalone collections for England and Brazil and fusion shirts inspired by designs for France, Germany, Mexico, Spain and the U.S. The kits were developed by ...
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News briefs70-year-old Moncler mints NFTs
Moncler has established a partnership with Arianee, a web3 specialist, with whose help the Italian brand has released three series of NFTs: 500 tokens associated with the platinum-color version of the Moncler Maya 70 jacket, 500 for visitors to Moncler’s various “Extraordinary Expedition” exhibitions (in New York, London, Seoul, Tokyo ...
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News briefsDanish start-up Kollektiv raises €1.5 million in pre-seed funding
Kollektiv, a training app co-founded by Danish Olympic triathlete Helle Frederiksen and her husband Ben Powell-Frederiksen, has raised €1.5 million in pre-seed funding. The round was co-led by Copenhagen-based Ugly Duckling Ventures and VF Ventures, with participation from former BBC media executive Kerstin Mogull. Founded in 2020, Kollektiv is building ...
