Authentic Brands Group (ABG) announced an expanded partnership with Warson Brands, a full-service manufacturer of protective and safety technologies and longtime partner of Reebok. Warson has committed to designing, developing and distributing high-quality professional footwear for the Frye and Volcom brands in the U.S. and Canada. The Frye Company will launch Frye Supply, a new line of work footwear in the style and quality of the renowned Frye boots. Volcom’s skate-inspired work boots offer innovative, on-trend styles for a new generation of workers inspired by board lifestyles and action sports. Warson will blend the specifications required to meet ASTM 2413 safety standards for work footwear with the style of both brands. The shoes will feature steel or composite toe caps. For high-tech industries, several styles will be constructed with electrostatic dissipative properties. All models will be equipped with slip-resistant outsoles.

Topics