All Authentic Brands Group articles
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News briefsBoardriders is laying off more employees in California
Boardriders is dismissing 464 more workers in California, according to a notice dated Feb. 1, filed with the California Employment Development Department in compliance with the federal Worker Adjustment and Retraining Notification (WARN) Act and the California WARN Act. In the document, the company explains that the reduction is due ...
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News briefsAuthentic Brands Group nears deal to acquire Champion?
After months of anticipation, it appears that Hanesbrands, Inc.’s Champion brand is on the verge of being acquired by Authentic Brands Group (Authentic). According to a source familiar with the negotiations, reported by Women’s Wear Daily (WWD), Authentic has emerged as the winning bidder in the sale process, with the ...
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News briefsAuthentic Brands Group nearing deal for Boardriders brands in Europe
Authentic Brands Group is on the verge of finalizing a partnership deal for the Boardriders brands in Europe.
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News briefsReebok expands into eyewear market
Authentic Brands Group announced a new collaboration with eyewear manufacturer and distributor Mondottica Group for Reebok. Under the partnership, Mondottica will handle the design, production and distribution of Reebok-branded eyewear and sunglass products for all ages. “Through our partnership with Mondottica Group, we’re expanding the Reebok brand into the realm ...
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News briefsAuthentic partners with Aldo for Hunter Bags in North America
Authentic Brands Group has announced a partnership with Canadian retailer Aldo Group for bags by Hunter, the British brand known for its iconic Original Wellington boots and acquired by Authentic in mid-2023. The Batra Group and Marc Fisher Footwear were then selected as license partners for Hunter’s footwear in the ...
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ArticleWolverine Worldwide sells Sperry to Authentic
Wolverine Worldwide has successfully offloaded its Sperry footwear brand to brand management firm Authentic Brands Group. Aldo Group, a Canadian retail group, has, at the same time, been appointed as the brand’s North American partner and will be responsible for wholesale, e-commerce and stores, Authentic said in a press release. ...
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News briefsAuthentic partners with BBC Int'l for DC Shoes in USA, Canada
Authentic Brands Group has partnered with Florida-based BBC International for its skateboarding, snowboarding and street lifestyle brand DC Shoes. Under this agreement, BBC will handle the global design, wholesale distribution and sourcing of DC Shoes footwear and snowboard boots in the US and Canada. BBC is a full-service footwear company ...
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News briefsCentric Brands enters exclusive agreement with Authentic for Quik, Billabong and Roxy
Centric Brands announced an exclusive licensing agreement with Authentic Brands Group (Authentic) to design, manufacture and distribute children’s apparel for Quiksilver, Billabong and Roxy in the US and Canada. Through this agreement, the three board sports apparel brands will join Centric Brands’ diverse kids’ portfolio of premium, industry-leading brands. Authentic ...
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News briefsReebok adds world champ boxer to its roster
As part of its strategy to reclaim its position in sports culture, Reebok has announced a new sponsorship deal with world champion boxer Shakur Stevenson. The partnership centers around “Move Like Shakur”, a collection of footwear, apparel and accessories for the gym, home and more. The custom boxing boots for ...
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News briefsWHP Global and Authentic reportedly interested in buying Champion
WHP Global and Authentic Brands Group are both interested in buying Champion from its parent company HanesBrands, according to a report by CNBC. Sources also said, however, that a deal is not close to completion, and if HanesBrands ever moves forward, it will not select a buyer until 2024. WHP ...
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News briefsBoardriders laying off workers in California
Boardriders is laying off 84 employees following the completion of its acquisition by Authentic Brands Group in September. This is according to a WARN (Worker Adjustment and Retraining Notification) notice filed in California. The layoffs are part of a restructuring that also affects the positions of CEO, Global CFO, Chief ...
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ArticleReebok and Global Citizen unveil first-ever “Take Action” collab
Source: Reebok Reebok, an Authentic Brands Group (Authentic) company, and Global Citizen, a leading international advocacy organization, unveiled the Reebok x Take Action footwear and apparel collection. Earlier this year, Authentic announced a strategic partnership with Global Citizen to empower consumers to activate their purchasing power by ...
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ArticleReebok Basketball puts star power in its C-suite
Source: Reebok Shaquille “Shaq” O’Neal Former star NBA center Shaquille O’Neal has become the first ”President Reebok Basketball.” Another NBA star, Allen Iverson, will be serving as Vice President Reebok Basketball. O’Neal will be focused on player recruitment and business development, Iverson on player recruitment and such ...
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News briefsAuthentic Brands Group furthers strategic partnership with Liberated Brands
Authentic Brands Group has entered into a new long-term agreement with its strategic partner Liberated Brands, to be the retail and e-commerce operator for its brands Quiksilver, Billabong, Roxy, RVCA, Honolua and the recently acquired Boardriders in the US and Canada. Additionally, Liberated will become the license partner and wholesale ...
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ArticleReebok unveils new premium sportstyle line in partnership with Farfetch's NGG
Reebok has unveiled Reebok LTD, a new premium line led by New Guards Group (NGG), with the goal of further elevating the Reebok brand through new products and collaborations. Reebok defines LTD as “a playground for creative evolution” under the motto “LEARN. TEST. DESIGN.” (LTD); a platform to unleash personal ...
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News briefsAuthentic taps RVCA’s Global GM to manage Boardriders brand portfolio
According to ShopEatSurf and following the official closing of the acquisition of the Boardriders Group, former RVCA Global General Manager David Brooks has accepted the position of Executive Vice President of Lifestyle Brands at Authentic Brands Group. In his new position, he is responsible for managing Authentic’s lifestyle brands – ...
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News briefsAuthentic completes acquisition of Boardriders
Authentic Brands Group has confirmed the completion of the acquisition of Boardriders, the owner of the action sports and lifestyle brands Quiksilver, Billabong, Roxy, RVCA, DC Shoes, Element, VonZipper and Honolua. With the completion of the acquisition, Authentic says its annual retail sales total more than $29+ billion worldwide. ...
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ArticleBaozun acquires intellectual property rights to Hunter for China, Southeast Asia distribution
Authentic Brands Group (Authentic) has announced a partnership with Baozun Inc. for the British heritage brand Hunter, famous for its iconic Wellington boots. Through Authentic’s newly formed subsidiary ABG Hunter LLC, Baozun and Authentic are entering into a joint venture for the brand in Greater China and Southeast Asia, under ...
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News briefsQuiksilver GM resigns
Quiksilver’s Global GM Brad Blankinship has resigned his position and will exit the Boardriders Group next Friday. Blankinship has held the role since Nov. 2021, having previously led RVCA for two years. In a LinkedIn post, Blankinship writes: “I was fortunate to work with some amazing people at Quiksilver and ...
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ArticleAuthentic Brands adds another footwear brand to its portfolio
Authentic Brands Group (ABG) has today confirmed its acquisition of footwear brand Rockport after speculation in June of this year that it was the “stalking horse” bidder for The Rockport Company. ABG announced that the United States Bankruptcy Court for the District of Delaware has approved the sale transaction of ...
