Adidas and 11teamsports sign joint deal with the German FC Schalke club

Eleventeamsports, the German football specialist, will be FC Schalke’s contractual partner for the next five years, starting with the 2022/23 season. The company will take care of the implementation and management of the German football club’s new sponsorship deal with Adidas, which will be taking the place of Umbro. Adidas ...

SIGN-IN  if you are already a subscriber of SGI Europe

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

View all subscription plans on our subscription page.