Adidas organized a unique product launch and purchasing system for the final sneaker model in its collaboration with Latin artist Bad Bunny. The Last Forum – the latest model in its Forum sneaker line and the final in collaboration with the artist – was available only through the Adidas Confirmed App. When signing up for a chance to purchase the shoe, consumers also had the chance to win an experience at the accompanying ice store.
Inspired by the white colorway of the Last Forum, Adidas created a pop-up ice store in Mexico City, complete with a snow room, an ice beach-themed room and a temperature of -3°C. For three days from Dec. 8-10, 2022, 500 winners per day had access to the ice store, with coordinates otherwise kept a secret.
The collaboration with the multi-platinum recording artist Bad Bunny, and several other innovative product releases, also via the Confirmed app, has meant the Bad Bunny x Adidas collaboration has been extremely successful. Since they released their first Forum collaboration at the beginning of last year, the sneaker now resells for upwards of $1,000, according to High Snobiety.
