Alpina, the German brand of helmets, goggles and protectors that is part of the Uvex Group, has received the German Brand Award 2020 for “excellent brands – sports and outdoor goods.” The annual award’s organizers, the German Design Council and the German Brand Institute, found that Alpina had successfully linked its heritage with the future, creating an emotional brand image. Alpina recently relaunched the brand with a more modern design and a new slogan: “Made to inspire.” The company aims to address a younger audience and further develop its internationalization and digitalization. Three other companies in the segment - Schöffel, Corratec and Norco - got awards. Fazua, a producer of e-bike propulsion systems, got one in the Newcomer Brands segment.