Brands believe in sponsorship despite coronavirus

A large majority of brands involved in the sponsorship of sports and entertainment events in Europe (72 %) are planning to extend their sponsorship deals despite the uncertainty caused by the coronavirus pandemic. The recent survey by the European Sponsorship Association (ESA), entitled “Sponsorship Sentiment Tracker,” also found that more ...

You need to register to continue reading this article

Already an SGI Europe subscriber? Sign in here

Gated access promo

Register to continue reading

By registering today you’ll get access to:

  • 3  articles per month

For full access and to receive in-depth news, analysis, downloadable charts, infographics and more, become a member today

For corporate membership options and enquiries, please visit our corporate membership page