Castore has agreed on a new multi-year deal with Newcastle United as the new kit partner of the Premier League club. The British sportswear brand will replace Puma in this role from the 2021/22 season. As part of the agreement, Castore will also take over the club’s retail operations. This will include the launch of a new, refurbished club store at St. James’ Park, which is expected to reopen in August, as well as the launch of a revamped online store, additional retail outlets in Newcastle’s city center, and the release of a wide range of merchandise.

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