Columbia Sportswear has announced a patented, NASA-inspired entry in its Omni-Heat line of insulating linings. Its new Omni-Heat Infinity insulation, says the brand, is a “gold metallic lining material in a pattern scientifically engineered to optimize warmth and breathability.” Its gold metallic dots “reflect and retain natural body heat […] without compromising breathability or adding bulk.” Columbia will be using the material this autumn in more than 80 styles of jackets, boots and accessories. Among these are the Titan Pass Double Wall Hybrid Jacket, the Labyrinth Loop Hooded Jacket and Keetley Shorty Omni-Heat boots. An accompanying broadcast and print ad campaign will begin its run with the official European product launch, which is scheduled for Oct. 1, and run through December on multiple channels in most European countries. However, Infinity is already available in certain products. The items will be offered via www.columbia.com/gold and selected retailers.

Topics