Swix Soirt has launched its latest gliding wax collection, Swix Pro, comprising three lines called Performance Speed, High Speed and Top Speed, with both solid and liquid waxes available in the stores this autumn. The new line has been in development for over ten years and was originally planned for winter 2022. This premature release is mainly due to the International Ski Federation’s ban on fluorinated waxes, set to begin with the 2020-2021 competition season. All three lines are completely fluorine-free and each ingredient is approved by the Toxic Substances Control Act (TSCA) list. Brav, the parent company of Swix, began investing in better chemistry for ski waxes more than ten years ago as part of its Future CERA project. The company invested millions of dollars in research to transform ski wax technology from long-chain per- and polyfluoroalkyl substances (PFAS) to more environmentally sensible short-chain PFAS. Next, researchers turned their attention to producing high-performance waxes without PFAS. Earlier this year, Future CERA was a success and the Swix Pro line is the result of the project.
Lillehammer-based Brav, which is wholly owned by the Norwegian holding company Ferd Capital, owns and manages the Swix, Toko, Lundhags, Ulvang, Helsport and Hard Rocx brands and owns and operates the digital platform skisporet.no.