Fanatics, the international specialist in licensed sports merchandise, has announced a new manufacturing and e-commerce deal with The British & Irish Lions, the rugby union team made up of players from any of the Home Nations, i.e. the national teams of England, Scotland, Wales and Ireland. Fanatics has agreed to manage their retail and online stores and to design, produce and distribute a wide range of official Lions fanwear. The new range is already available at the new official online Lions Store to fans based anywhere in the world. Fanatics, with offices and distribution centers in 11 countries, partners with major global sporting organizations, including the NBA, NFL, MLB, NHL, Manchester City, Manchester United, Chelsea, PSG, Bayern Munich, England Rugby, the Ryder Cup and Formula One.