Gola and the European division of the Global Brands Group have announced a multi-year partnership to launch a new Gola-branded apparel collection. The line will initially include T-shirts, sweatshirts, jackets and tracksuits, which will later be complemented by kids’ apparel, accessories, socks, sleepwear and underwear. The new apparel collection will combine Gola’s British roots and sporting heritage with contemporary designs and wearability, to appeal to both new and existing Gola fans. The collection will be available for purchase across Europe and Russia in select fashion and department stores beginning in February 2022. The deal was brokered by IMG.