Helly Hansen becomes official apparel sponsor of The Ocean Race

Helly Hansen has become the official clothing supplier of The Ocean Race. The 140-year-old Norwegian brand has been the apparel sponsor for teams competing in the race from its beginnings, in 1973. One of these was the Norwegian team itself, which made its debut in 1981. Another was the Ericsson ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

For team or company-wide subscriptions and enquiries see our corporate membership page.