Hoka One One, a division of Deckers Brands, has announced a multi-year sponsorship deal with Jan Frodeno, the triathlon legend known as “Frodo.” The German athlete will wear the brand’s high-performance footwear for the next three seasons. Frodeno, who is 38 years old, won the gold medal in men’s triathlon at the 2008 Summer Olympics in Beijing, and is a three-time winner of the Ironman World Championship in 2015, 2016 and 2019. He is also a two-time winner of the Ironman 70.3 World Championship, also known as Half Ironman, in 2015 and 2018. Hoka One One is the official running shoe sponsor of Ironman North America and Ironman Europe. The brand’s host of high-performance triathletes for 2020 also includes Mirinda Carfrae, Tim O’Donnell, Sarah Crowley, Heather Jackson, Patrik Nilsson and Joe Skipper.

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