Hoka, a division of Deckers Brands, is launching a new global brand platform, Fly Human Fly. With the brand’s most comprehensive globally integrated marketing campaign to date, Hoka invites runners of all abilities to experience running as a place of joy, optimism and unlimited possibilities. Fly Human Fly is designed to act as a catalyst, according to Hoka, encouraging consumers to put on shoes and reach new heights together. Hoka is supporting the advertising campaign with a comprehensive global rollout plan that includes out-of-home assets in key cities worldwide and digital as well as national video spots on connected TV platforms. To highlight Hoka’s Fly Human Fly message, the brand is also partnering with Achilles International. The non-profit organization transforms the lives of people with disabilities through athletic programs and social contact. Achilles International enables more than 150,000 athletes of all ages and abilities to participate in endurance competitions around the world. With a significant presence at major marathons and by providing guides and equipment, Achilles aims to help break down barriers. Hoka supports the mission through product and monetary donations and will feature the inspiring stories of these athletes on the accompanying Humans of Hoka platform.

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