All Deckers Brands articles
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News briefsDeckers reveals new sneaker brand
Ahnu, a brand new division of Deckers Brands, entered the market with the launch of its debut capsule, featuring the Sequence 1 sneaker. Ahnu’s goal is to create timeless designs for all-day wear, and it wants to appeal to individuals who embrace an active lifestyle. Dave Powers, President and CEO ...
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Infographics & DataFull list: Global sporting goods industry stock market performers
How did the sporting goods industry do in 2023? Download our list of the 86 stock-listed sporting goods companies and their results from last year.
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News briefsHoka names President, setting course for growth and innovation
Hoka, a footwear brand within Deckers Brands, has appointed Robin Green as its new President, with immediate effect. Green is bringing to Hoka’s executive team a wealth of experience from her recent role as Global Vice President of men’s running and fitness at Nike. Reporting directly to Dave Powers, CEO ...
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ArticleDeckers raises FY guidance, sets CEO succession plan after strong results
Bolstered by strong Q3 gains in the DTC channel, Deckers Brands has reported 35 percent operating income growth, 16 percent revenue expansion on a reported basis, and a 570-basis-point increase in gross margin for the period ended Dec. 31. With the strong results, the Ugg and Hoka parent raised its ...
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News briefsUgg expands sustainability-oriented Regenerate collection
California-based brand Ugg, a division of Deckers Brands, has introduced the next iteration of Regenerate by Ugg. Made with materials sourced from farms practicing regenerative agriculture, this collection helps to reduce negative impacts while increasing positive ones. The expansion of the brand’s regenerative offering begins with the new Tasman Crafted ...
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ArticleDeckers publishes latest ESG report
Deckers Brands, owner of a portfolio of brands including Ugg, Hoka, Teva, Sanuk and Koolaburra, has published its Corporate Responsibility and Sustainability Report called Creating Change for the 2023 financial year. The report builds on the progress the company has made towards its sustainable development goals in the areas of ...
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ArticleDeckers raises full-year guidance again on continued strength from Hoka, Ugg gains
Bolstered by sales contribution from its Ugg brand and continued momentum in its Hoka business, Deckers Brands generated a 76 percent increase in Q2 operating income to $224.6 million on nearly 25 percent total net sales growth to $1.09 billion for the three months ended Sept. 30. Net income was ...
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AnalysisAnalysis: The top sporting goods industry performers by sales and profits in Q2 2023
Facing difficult year-over-year comparisons in many cases, 2/3 of entrants reported lower sales from Q2 2022. Find out more with our scorecard.
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Infographics & DataSales of the biggest Athletic Apparel, Accesories and Footwear companies worldwide 2022
This week’s infographic comes from Statista, who compiled the Athletic Apparel, Accessories and Footwear sales figures for some of the biggest sporting goods companies worldwide, Jan. 2022 – Jan. 2023.
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ArticleHoka paces Deckers in Q1, company lifts FY guidance
Deckers Brands, intent on growing both its direct-to-consumer and international businesses in the months ahead, generated a 42 percent increase in Q1/24 net income to $63.6 million versus 44.8 million for the three months ended June 30. Operating income was 26 percent higher year-over-year at $70.7 million. Total net sales ...
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Infographics & DataSales per employee 2022 at sporting goods companies
Our downloadable infographic has employee numbers and sales per employee at 25 of some of the world’s biggest sporting goods companies.
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ArticleAnalysis: Double-digit increase in sales per employee in 2022
We bring you employee numbers at the world’s biggest sporting goods companies, sales per employee, and how these compare with other industries.
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ArticleHoka expands Fly Human Fly platform for new global campaign
Hoka, a division of Deckers Brands, has launched Murmuration, a global brand campaign spanning owned media, out-of-home, CTV, digital and paid social, running on Meta, Snapchat and TikTok. The campaign builds on the brand’s Fly Human Fly creative platform launched last year and is the brand’s most extensive global integrated ...
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Infographics & DataSGI Sporting Goods Scorecard Q1 2023
How did Apparel, Footwear, Equipment and Retail perform in the first quarter of 2023? Our Sporting Goods Industry Scorecard has the answer.
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ArticleSporting Goods 2022 – The top companies worldwide by sales and profit
Our updated 2022 Sporting Goods Scorecard brings you the industry winners, with revenue & profit development of 47 sporting goods companies.
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ArticleHoka sales up 20% in FY24, further supporting Deckers’ growth
Deckers Brands expects Hoka will continue to lead sales growth in the current financial year, forecasting the brand will see a 20 percent increase in its top line after a 58.5 percent jump in the financial year that ended March 31. The majority of Hoka’s growth is expected to come ...
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News briefsHoka launches kids’ footwear
Source: Hoka Hoka Youth Collection Hoka, a division of Deckers Brands, has launched its first-ever footwear collection for children. Designed specifically for young athletes, the “Youth” collection features kid-friendly features, an optimal fit and Hoka’s signature technologies found in its adult products. “You’ll find 100 percent Hoka ...
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Infographics & DataSGI Sporting Goods Scorecard Q4 2022
Find out whose sales are up and whose profits are down in Q4 2022 in our exclusive analysis of the sporting goods industry’s largest players.
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ArticleDeckers raises sales and earnings guidance after better-than-expected Q3
Deckers Brands raised its sales and earnings guidance for the full financial year after revenues in Q3 beat expectations for top line
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Infographics & DataGlobal leaders in branded casual footwear 2022
Found out who were the leading casual footwear brands in 2022 in our latest graphic.
